Rainier Communications Receives Top Honors at 45th Annual Bell Ringer Awards
Publicity Club of New England Honors Tech Agency for Public Relations Excellence
WESTBOROUGH, Mass., June 13, 2013 – Rainier Communications today announced the receipt of two Bell Ringer Awards at the 45th Annual Bell Ringer Awards Ceremony, including the most prestigious award – the Platinum Super Bell. Held by The Publicity Club of New England, the region’s oldest not-for-profit public relations trade organization, the Bell Ringer Awards honor the superior work done by public relations and communications professionals across New England each year.
Rainier earned awards for its highly-successful PR campaign, “How to crowd fund a supercomputer – PR blitz drives highest funded hardware Kickstarter project.” The campaign received a Gold Bell in the category: Product/Service Launch: High-Tech Campaign. It was also selected by the entire judging panel for the top award of the night – the Platinum Super Bell 2013. This award recognizes the best example of PR work among all the submissions this year.
Rainier’s winning campaign helped Adapteva achieve its goal of raising $750,000 in 30 days to crowd fund the development of Parallella, a $99 supercomputer. The Adapteva Kickstarter campaign reached and far exceeded its goal. Raising $898,921 in 30 days from 4,965 backers, the Parallella project set a number of Kickstarter records. To date, it remains the highest-funded Kickstarter hardware project ever.
Helping Adapteva achieve its ambitious goal involved a highly-coordinated Rainier team effort that involved everything from message development to media and analyst outreach to social media penetration. Results included 21 press and analyst pre-briefings, and nearly 100 English-language articles. In addition, dozens of developer forums posted extensively on the campaign, debating the technical merits and overall potential of the Adapteva approach.
“I’m extremely proud of the entire Rainier team for developing and executing such a creative, results-oriented PR campaign,” said Stephen Schuster, Rainier’s CEO. “It’s so gratifying to have our hard work recognized by our peers, and we are humbly honored to take home the Super Bell.”
“We’re continuously amazed and impressed by the quality and creativity the Bell Ringer entries exhibit every year,” said Toni Iafrate, president of The Publicity Club of New England. “The Bell Ringer Awards represent some of the best public relations work produced by New England communications professionals over the past 12 months. We’re proud to recognize these award-winning activities for 45 years in a row.”
About Rainier Communications
Founded in 1993 by an engineer-turned-marketer and staffed by expert senior-level technology public relations professionals, Rainier truly understands technology and its strategic business implications. The agency’s passion and practice is completely focused on providing exceptional technologies with a credible voice in the marketplace. Rainier’s client roster includes more than 200 technology companies worldwide, from start-ups to midsize corporations and Fortune 500 companies. Rainier is based in Westborough, Mass., and operates an office in Tel-Aviv, Israel. Follow Rainier on Twitter.
About the Publicity Club of New England
Founded in 1949, The Publicity Club of New England is the region’s oldest not-for-profit public relations trade organization. The Publicity Club strives to promote and encourage involvement in the communications industry and specifically the professions of public relations, promotions and marketing. Additional information about monthly Publicity Club programs, social and networking events, the “Bell Ringer” blog, up-to-date Job Bank and the 2011 Bell Ringer Awards Ceremony, including a complete list of last year’s winners, can be found on the Club’s Web site at www.pubclub.org.
About the Bell Ringer Awards
In 1969, on The Publicity Club of New England’s 20th anniversary, the Bell Ringer Awards program was instituted to recognize public relations work which demonstrates excellence in creative planning and professional education and exhibits a high degree of success in reaching predetermined objectives. Open to all New England practitioners, the program symbolizes one of the greatest tributes in any field of endeavor – the recognition of superior performance by one’s peers.