I am a die-hard New England Patriots and Patriots’ quarterback Tom Brady fan, so the recent events involving Deflategate have been especially hard to endure. According to Wikipedia, Deflategate, is the controversy in the National Football League (NFL), stemming from an allegation that the New England Patriots used suspiciously underinflated footballs in the American Football Conference (AFC) Championship Game against the Indianapolis Colts on January 18, 2015. New England’s golden boy Tom Brady in under siege, has been labeled a cheater and accused of knowing that Patriots’ equipment personnel deflated footballs below the NFL’s 12.5-13.5 pounds…Read More
Since 1993, Rainier’s technology PR programs have helped more than 200 companies garner real business results: revenue growth, new funding, and successful exits.
Agency’s B2B Blitz for Quantum Dot Maker QD Vision
Snags Campaign of the Year Recognition
Westborough, MA, May 13, 2015 – Rainier Communications was recognized as finalist in The Business Intelligence Group 2015 Public Relations Excellence Awards for Campaign of the Year for its work in promoting QD Vision’s innovative “quantum dot” semiconductor technology, branded as ColorIQ™.
Rainier won the award for its carefully orchestrated PR campaign that influenced TV makers to recognize that full-gamut color based on quantum dots would represent a competitive differentiator and presented…Read More
Agency Dominates in Digital PR with Gold & Bronze Bulldog Awards
Westborough, MA, March 13, 2015 – Rainier Communications announced it has won two Bulldog Media Digital/Social PR Awards, recognizing the agency for excellence in social media. Rainier’s campaign, “On a Mission – Tell the Rest of the World,” won the Gold Award for best use of Digital in a B2B Technology Campaign and the Bronze Award for Best Microsite or Specialized Microsite.
Rainier won the pair of awards from the PR industry’s equivalent to the Oscars for its Twitter-centric social media strategy for Governor Deval Patrick’s Massachusetts-Israel Innovation Partnership…Read More
There are a number of different tools in existence today to help public relations professionals develop ideas and topics. I could browse the internet for hours reading articles or “listicles” about the many different approaches. I know that there “are no new ideas,” but I feel a need to start from within. I prefer to go back to the basics. What is the oldest approach to develop an idea or topic?
The obvious answer for me is brainstorming and this Forbes article, “4 Steps to Successful Brainstorming,” says it all….Read More
By Alan Ryan
I heard a story today about an environmental lawyer in Quito, Ecuador, who leads a band of like-thinkers in correcting that city’s graffiti spelling errors and grammatical faux pas. The marauders-for-good once found 13 mistakes in a simple, two-line message.
Personally, I’m not a fan of graffiti. I can appreciate the artistry behind some street scrawls, but my very limited fandom declines precipitously when there are errors. So, I applaud “Agente Ponto Final,” in Quito. His mission of freeing his city’s walls from misspellings is admirable.
There’s a lesson here for companies and brands: Your content – from…Read More
Five Tips to Maximize CES Coverage
International CES is known the world over as the place where consumer brands large and small converge to show off or tell their stories. But the most high-profile consumer brand companies will cause the biggest splash, taking up the vast majority of the trade and broadcast coverage. Then there’s the noise from 35,000 manufacturers, developers and suppliers of consumer technology hardware, content, and software who’ll also be pitching their goods.
So what’s a company with a really cool (and essential) enabling technology supposed to do? Rainier…Read More
(Agency, noun: A thing or person that acts to produce a particular result. O.E.D.)
Words have a powerful agency in my profession, but my personal affection for words was honed long before me by generations of folks who enjoyed a bit of debating, reading and singing. Whether it is a song lyric, a poem, or a single word well placed, a solid word choice is a delight. Professional communicators share the same aspiration to connect, but it is a tricky thing as there are so many word options, but oh-so-few exacting ways to…Read More
Enterprise Mobile Management Channel Couples
Data Mining with Agency’s Deep Experience
in the Mobile Ecosystem
Westborough, MA, July 28, 2014 – Rainier Communications today introduced its Predictive Influence™ program, the agency’s unique real-time, data-driven approach to identifying, engaging and impacting key industry trends and influencers. The new program is designed to provide maximum business impact for Rainier’s clients, and the approach is seen as critical to using PR as a key tool for driving business objectives. Known as “Technology’s Most Credible Voice,” B2B technology specialist Rainier was named the Bulldog Reporter’s Technology Agency of the Year for…Read More
The Jetsons is a classic American animated sitcom about a futuristic family – its 25-year run set the bar for our technological fantasies of “the future”. Or was it actually a blueprint for technological visionaries? Produced by William Hanna and Joseph Barbera from 1962 to 1987, The Jetsons cartoon was a fantasy view of a next-century family living in the year 2062. George, Jane, Judy and Elroy enjoy the apparent luxuries of robots, holograms, and technologies that viewers were unable to relate to, or conceive of in “low tech” 1962.
By the 1990s,…Read More
In my opinion, our governments, both State and Federal, have forgotten the awesome power of creative economic stimulation. Sure we had TARP triage – an emergency-room act of heroism whereby a giant bandaid was hastily stuck onto the hemorrhaging patient of our economy. But I’m talking about real, planned, visionary architecting of an innovation crucible that bears real fruit from education, investment and strategic relationships.
As governor of Massachusetts, Deval Patrick has undertaken numerous economic innovation missions to countries outside the United States. At times criticized for his efforts, the results already speak well for themselves –…Read More