CEO One on One: Steve Schuster

July 15th, 2013

Check out the “CEO One on One” feature on Rainier’s Chief Exec Steve Schuster in the July 14 issue of The Worcester Telegram and Gazette. The article and video provide Steve’s insights on the high-tech PR industry, as well as his own personal success story from design engineer to tech PR CEO. Steve was also recently quoted in the June 8th T&G article “Technology blurs lines between home, office.”

 

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Westborough company takes PR to new heights

July 8th, 2013

Rainier’s CEO, Steve Schuster, was featured in The MetroWest Daily News on July 8. The article highlights the agency’s top honors at the 45th annual Bell Ringer Awards, as well as Rainier’s 20-year anniversary as a high-tech PR agency. You can read the full article here.

 

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Rainier Communications Receives Top Honors at 45th Annual Bell Ringer Awards

June 12th, 2013

Rainier Communications Receives Top Honors at 45th Annual Bell Ringer Awards

Publicity Club of New England Honors Tech Agency for Public Relations Excellence

WESTBOROUGH, Mass., June 13, 2013 Rainier Communications today announced the receipt of two Bell Ringer Awards at the 45th Annual Bell Ringer Awards Ceremony, including the most prestigious award – the Platinum Super Bell. Held by The Publicity Club of New England, the region’s oldest not-for-profit public relations trade organization, the Bell Ringer Awards honor the superior work done by public relations and communications professionals across New England each year.

Rainier earned awards for its highly-successful PR campaign, “How to crowd fund a supercomputer – PR blitz drives highest funded hardware Kickstarter project.” The campaign received a Gold Bell in the category: Product/Service Launch: High-Tech Campaign. It was also selected by the entire judging panel for the top award of the night – the Platinum Super Bell 2013. This award recognizes the best example of PR work among all the submissions this year.

Rainier’s winning campaign helped Adapteva achieve its goal of raising $750,000 in 30 days to crowd fund the development of Parallella, a $99 supercomputer. The Adapteva Kickstarter campaign reached and far exceeded its goal. Raising $898,921 in 30 days from 4,965 backers, the Parallella project set a number of Kickstarter records. To date, it remains the highest-funded Kickstarter hardware project ever.

Helping Adapteva achieve its ambitious goal involved a highly-coordinated Rainier team effort that involved everything from message development to media and analyst outreach to social media penetration. Results included 21 press and analyst pre-briefings, and nearly 100 English-language articles. In addition, dozens of developer forums posted extensively on the campaign, debating the technical merits and overall potential of the Adapteva approach.

“I’m extremely proud of the entire Rainier team for developing and executing such a creative, results-oriented PR campaign,” said Stephen Schuster, Rainier’s CEO. “It’s so gratifying to have our hard work recognized by our peers, and we are humbly honored to take home the Super Bell.”

“We’re continuously amazed and impressed by the quality and creativity the Bell Ringer entries exhibit every year,” said Toni Iafrate, president of The Publicity Club of New England. “The Bell Ringer Awards represent some of the best public relations work produced by New England communications professionals over the past 12 months. We’re proud to recognize these award-winning activities for 45 years in a row.”

About Rainier Communications

Founded in 1993 by an engineer-turned-marketer and staffed by expert senior-level technology public relations professionals, Rainier truly understands technology and its strategic business implications. The agency’s passion and practice is completely focused on providing exceptional technologies with a credible voice in the marketplace. Rainier’s client roster includes more than 200 technology companies worldwide, from start-ups to midsize corporations and Fortune 500 companies. Rainier is based in Westborough, Mass., and operates an office in Tel-Aviv, Israel. Follow Rainier on Twitter.

About the Publicity Club of New England

Founded in 1949, The Publicity Club of New England is the region’s oldest not-for-profit public relations trade organization. The Publicity Club strives to promote and encourage involvement in the communications industry and specifically the professions of public relations, promotions and marketing. Additional information about monthly Publicity Club programs, social and networking events, the “Bell Ringer” blog, up-to-date Job Bank and the 2011 Bell Ringer Awards Ceremony, including a complete list of last year’s winners, can be found on the Club’s Web site at www.pubclub.org.

About the Bell Ringer Awards

In 1969, on The Publicity Club of New England’s 20th anniversary, the Bell Ringer Awards program was instituted to recognize public relations work which demonstrates excellence in creative planning and professional education and exhibits a high degree of success in reaching predetermined objectives. Open to all New England practitioners, the program symbolizes one of the greatest tributes in any field of endeavor – the recognition of superior performance by one’s peers.

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Rainier Communications Names Two New Account Directors

September 27th, 2011

Rainier Communications Names Two New Account Directors

Communications Veterans Bring Strategic Leadership To Growing Technology Public Relations Firm

WESTBOROUGH, Mass. – Sept. 27, 2011 – Rainier Communications, the public relations agency known as technology’s most credible voice, today announced it has named two new account directors to the senior management team. Communications veterans Suzanne Moran, of Belmont, and Mary Cadwallader, of Princeton, will provide strategic leadership to a team of seasoned public relations professionals, oversee operational performance of accounts and help drive the firm’s continued growth.

“With the continuous addition of new clients and new staff members, Suzanne and Mary will provide the structure and strategic leadership Rainier needs to embrace this growth in 2011 and beyond,” said Steve Schuster, founder and CEO. “Our new account directors enable us to continue delivering measurable, strategic results for our clients to continue giving technology companies the voice they deserve in the marketplace.”
About Suzanne Moran
Suzanne Moran brings more than 20 years of high technology communications experience, delivering multimarket strategic initiatives that fuel substantial client revenue growth and industry dominance. From founder/principal of PinPoint Communications, a boutique technology communications consultancy, to Senior Vice President at Lois Paul & Partners, driving $700,000 in multichannel business, Suzanne has significantly impacted bottom line results through the management of innovative, successful award-winning campaigns and initiatives for clients of all sizes. Her expertise and experience includes IBM/Lotus (computer hardware/software), Verizon (broadband/telecommunications), Data Domain (storage), Freescale Semiconductor (semiconductor and embedded hardware), Zink Imaging (imaging and consumer devices) and m-Qube (wireless services). Suzanne brings significant social media expertise and has built client visibility with integrated client social media programs to drive visibility, web traffic and customer loyalty.

About Mary Cadwallader
Mary Lynch Cadwallader has over 25 years of experience in technology-industry marketing and public relations. Starting in the engineering workstation marketplace with Data General Corporation and Apollo Computer, Mary has been responsible for all aspects of marketing and public relations from strategic planning through execution, including strategic account management, public relations and marketing program development, social media planning, development and management, and editorial outreach.

As a senior account manager at Rainier Communications for over 10 years, Mary has been responsible for the creation and implementation of public relations programs for a variety of technology clients, including Analog Devices (analog and digital signal processing), THAT Corporation/dbx-tv (audio processing technologies), SiSense (business intelligence software), Bittware (embedded signal processing), Cetia (embedded real-time single-board computing) and Connect One (Internet Protocol chipsets).

About Rainier Communications
Founded in 1993 by an engineer-turned-marketer, and staffed by expert senior-level technology public relations professionals with industry experience, Rainier truly understands technology and its strategic business implications. The agency’s passion and practice is completely focused on providing exceptional technologies with a credible voice in the marketplace. Rainier was named the BullDog Reporter’s 2011 Stars of PR Technology PR Agency of the Year. Rainier’s client roster includes over 175 technology companies worldwide, from start-ups to midsize corporations and Fortune 500 companies. For more information on Rainier, visit us at www.rainierco.com.

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Rainier Named Technology PR Agency of the Year

September 6th, 2011

Rainier Named Technology PR Agency of the Year

Bulldog “Stars of PR” Award Recognizes “Technology’s Most Credible Voice”

WESTBOROUGH, MA – Sept. 6, 2011 – Rainier Communications has been named “Technology PR Agency of the Year” in the Bulldog Reporter’s annual “Stars of PR” vote of working journalists who recognize outstanding achievement by communications agencies. In bestowing the prestigious award, Bulldog judges considered how the agency’s “simultaneous mastery of technology, B2B vertical market audiences and public relations, permits Rainier to bring a uniquely strategic approach to technology PR.”

The Bulldog Reporter Stars of PR award winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

“This award certainly puts a formal stamp on our relentless passion for giving technologies and innovators the voice they deserve in the marketplace,” said Steve Schuster, Rainier’s founder and CEO. “It’s the highest praise for our wonderful staff, and for the innovative spirit of our clients, who continue to motivate and inspire us with astonishingly cool technologies.”

“I am delighted to learn that Rainier has received this award!” exclaimed Robert Dewar, president and CEO at AdaCore, a Rainier client in the mission-critical, safety-critical, and security-critical software space. “It is well deserved – we here at AdaCore have relied on Rainier for many years to provide a first-rate, innovative service that has resulted in important favorable publicity and exposure for our high-tech company that it is now celebrating its 17th year of service.”

About Rainier Communications

Founded in 1993 by an engineer-turned-marketer, and staffed by expert senior-level technology public relations professionals with industry experience, Rainier truly understands technology and its strategic business implications. The agency’s passion and practice is completely focused on providing exceptional technologies with a credible voice in the marketplace. Rainier’s client roster represents over 175 technology companies worldwide, from B2B, B2C, and start-ups to midsize corporations and Fortune 500 companies.  For more information on Rainier, visit us at www.rainierco.com.

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Rainier Communications Adds Three More Technology Innovators to Global Client Roster

August 8th, 2011

Rainier Communications Adds Three More Technology Innovators to Global Client Roster

WESTBOROUGH, Mass. – August 1, 2011 – Rainier Communications, the public relations agency known as technology’s most credible voice, today announced the expansion of its global technology PR portfolio with the recent acquisition of three new technology clients. The new additions highlight Rainier’s continued growth in a wide variety of technology sectors. The three innovators that recently selected Rainier for its strategic expertise, provocative original thinking and results-driven PR program execution are:

• Orbit Communication Systems Ltd. (Netanya, Israel) – a global provider of mission-critical satellite communications equipment and solutions for aerospace, maritime, defense, and earth observation.

• Thin Film Electronics ASA (Oslo, Norway) – a leading provider of printed-electronics memory solutions based on the use of functional polymer materials.

• Zendio (Sarasota, FL) – a software product of XL Technologies, LLC, Zendio is a response-tracking solution for email-based communication.

“Rainier continues to demonstrate an unequaled ability to quickly understand and effectively communicate a wide range of technologies to influencers and decision-makers across a broad market landscape,” said Rainier CEO Steve Schuster. “Our consistent ability to bring an intensely strategic approach to public relations is incredibly effective in getting results for our clients.”

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Five Technology Innovators Choose the “Credible Voice” of Rainier Communications for new PR Campaigns

June 13th, 2011

WESTBOROUGH, MA – June 6, 2011 –Rainier Communications, the PR agency described as technology’s most credible voice, today announced the continued rapid expansion of its global roster with five new clients. The additions highlight growth in three of the agency’s major practices: semiconductor, telecommunications and enterprise. Technology innovators that recently selected Rainier for its strategic expertise, incisively-provocative original thinking and highly-effective program execution this year are:

- Adapteva, Inc. – (Lexington, MA) a silicon IP company that has developed the world’s most energy-efficient multicore microprocessor architecture.

- GreenSQL – (Tel Aviv, Israel) a leader in the delivery of unified database security and provider of the world’s most downloaded database firewall.

- MultiPhy – (Ness Ziona, Israel) a fabless semiconductor company that provides digital-signal-processing based ICs for high-speed optical communications.

- Profitect – (Waltham, MA) a global provider of profit amplification solutions that enable retailers to quickly discover and actualize untapped profit opportunities across the entire retail value chain.

- THAT Corporation – (Milford, MA) a major audio-technology provider that designs and licenses intellectual property for TV-audio applications and designs and manufactures high-performance analog integrated circuits.

“Rainier’s consistent focus on providing sound strategic counsel, communicating clear and compelling messaging to the market, and its near-zero-turnover team of professionals, makes the agency a genuine standout in the technology public relations industry,” said Rainier founder and CEO Steve Schuster.
Recognizing the firm’s depth of experience and track record for producing measurable results, Adapteva, GreenSQL, Mulitphy, Profitect and THAT Corporation join over 175 technology companies that have enlisted Rainier to create and execute strategic public relations programs.

About Rainier Communications
Founded in 1993 by an engineer-turned-marketer, and staffed by expert senior-level technology public relations professionals with industry experience, Rainier truly understands technology and its strategic business implications. The agency’s passion and practice is completely focused on providing exceptional technologies with a credible voice in the marketplace. Rainier’s client roster represents over 175 technology companies worldwide, from B2B, B2C, and start-ups to midsize corporations and Fortune 500 companies. For more information on Rainier, visit us at www.rainierco.com.

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