Rainier Communications Names Two New Account Directors

Communications Veterans Bring Strategic Leadership To Growing Technology Public Relations Firm

WESTBOROUGH, Mass. – Sept. 27, 2011 – Rainier Communications, the public relations agency known as technology’s most credible voice, today announced it has named two new account directors to the senior management team. Communications veterans Suzanne Moran, of Belmont, and Mary Cadwallader, of Princeton, will provide strategic leadership to a team of seasoned public relations professionals, oversee operational performance of accounts and help drive the firm’s continued growth.

“With the continuous addition of new clients and new staff members, Suzanne and Mary will provide the structure and strategic leadership Rainier needs to embrace this growth in 2011 and beyond,” said Steve Schuster, founder and CEO. “Our new account directors enable us to continue delivering measurable, strategic results for our clients to continue giving technology companies the voice they deserve in the marketplace.”
About Suzanne Moran
Suzanne Moran brings more than 20 years of high technology communications experience, delivering multimarket strategic initiatives that fuel substantial client revenue growth and industry dominance. From founder/principal of PinPoint Communications, a boutique technology communications consultancy, to Senior Vice President at Lois Paul & Partners, driving $700,000 in multichannel business, Suzanne has significantly impacted bottom line results through the management of innovative, successful award-winning campaigns and initiatives for clients of all sizes. Her expertise and experience includes IBM/Lotus (computer hardware/software), Verizon (broadband/telecommunications), Data Domain (storage), Freescale Semiconductor (semiconductor and embedded hardware), Zink Imaging (imaging and consumer devices) and m-Qube (wireless services). Suzanne brings significant social media expertise and has built client visibility with integrated client social media programs to drive visibility, web traffic and customer loyalty.

About Mary Cadwallader
Mary Lynch Cadwallader has over 25 years of experience in technology-industry marketing and public relations. Starting in the engineering workstation marketplace with Data General Corporation and Apollo Computer, Mary has been responsible for all aspects of marketing and public relations from strategic planning through execution, including strategic account management, public relations and marketing program development, social media planning, development and management, and editorial outreach.

As a senior account manager at Rainier Communications for over 10 years, Mary has been responsible for the creation and implementation of public relations programs for a variety of technology clients, including Analog Devices (analog and digital signal processing), THAT Corporation/dbx-tv (audio processing technologies), SiSense (business intelligence software), Bittware (embedded signal processing), Cetia (embedded real-time single-board computing) and Connect One (Internet Protocol chipsets).

About Rainier Communications
Founded in 1993 by an engineer-turned-marketer, and staffed by expert senior-level technology public relations professionals with industry experience, Rainier truly understands technology and its strategic business implications. The agency’s passion and practice is completely focused on providing exceptional technologies with a credible voice in the marketplace. Rainier was named the BullDog Reporter’s 2011 Stars of PR Technology PR Agency of the Year. Rainier’s client roster includes over 175 technology companies worldwide, from start-ups to midsize corporations and Fortune 500 companies. For more information on Rainier, visit us at www.rainierco.com.

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Rainier Named Technology PR Agency of the Year

Bulldog “Stars of PR” Award Recognizes “Technology’s Most Credible Voice”

WESTBOROUGH, MA – Sept. 6, 2011 – Rainier Communications has been named “Technology PR Agency of the Year” in the Bulldog Reporter’s annual “Stars of PR” vote of working journalists who recognize outstanding achievement by communications agencies. In bestowing the prestigious award, Bulldog judges considered how the agency’s “simultaneous mastery of technology, B2B vertical market audiences and public relations, permits Rainier to bring a uniquely strategic approach to technology PR.”

The Bulldog Reporter Stars of PR award winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

“This award certainly puts a formal stamp on our relentless passion for giving technologies and innovators the voice they deserve in the marketplace,” said Steve Schuster, Rainier’s founder and CEO. “It’s the highest praise for our wonderful staff, and for the innovative spirit of our clients, who continue to motivate and inspire us with astonishingly cool technologies.”

“I am delighted to learn that Rainier has received this award!” exclaimed Robert Dewar, president and CEO at AdaCore, a Rainier client in the mission-critical, safety-critical, and security-critical software space. “It is well deserved – we here at AdaCore have relied on Rainier for many years to provide a first-rate, innovative service that has resulted in important favorable publicity and exposure for our high-tech company that it is now celebrating its 17th year of service.”

About Rainier Communications

Founded in 1993 by an engineer-turned-marketer, and staffed by expert senior-level technology public relations professionals with industry experience, Rainier truly understands technology and its strategic business implications. The agency’s passion and practice is completely focused on providing exceptional technologies with a credible voice in the marketplace. Rainier’s client roster represents over 175 technology companies worldwide, from B2B, B2C, and start-ups to midsize corporations and Fortune 500 companies.  For more information on Rainier, visit us at www.rainierco.com.

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