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Rainier Communications Names Two New Account Directors

September 27th, 2011

Rainier Communications Names Two New Account Directors

Communications Veterans Bring Strategic Leadership To Growing Technology Public Relations Firm

WESTBOROUGH, Mass. – Sept. 27, 2011 – Rainier Communications, the public relations agency known as technology’s most credible voice, today announced it has named two new account directors to the senior management team. Communications veterans Suzanne Moran, of Belmont, and Mary Cadwallader, of Princeton, will provide strategic leadership to a team of seasoned public relations professionals, oversee operational performance of accounts and help drive the firm’s continued growth.

“With the continuous addition of new clients and new staff members, Suzanne and Mary will provide the structure and strategic leadership Rainier needs to embrace this growth in 2011 and beyond,” said Steve Schuster, founder and CEO. “Our new account directors enable us to continue delivering measurable, strategic results for our clients to continue giving technology companies the voice they deserve in the marketplace.”
About Suzanne Moran
Suzanne Moran brings more than 20 years of high technology communications experience, delivering multimarket strategic initiatives that fuel substantial client revenue growth and industry dominance. From founder/principal of PinPoint Communications, a boutique technology communications consultancy, to Senior Vice President at Lois Paul & Partners, driving $700,000 in multichannel business, Suzanne has significantly impacted bottom line results through the management of innovative, successful award-winning campaigns and initiatives for clients of all sizes. Her expertise and experience includes IBM/Lotus (computer hardware/software), Verizon (broadband/telecommunications), Data Domain (storage), Freescale Semiconductor (semiconductor and embedded hardware), Zink Imaging (imaging and consumer devices) and m-Qube (wireless services). Suzanne brings significant social media expertise and has built client visibility with integrated client social media programs to drive visibility, web traffic and customer loyalty.

About Mary Cadwallader
Mary Lynch Cadwallader has over 25 years of experience in technology-industry marketing and public relations. Starting in the engineering workstation marketplace with Data General Corporation and Apollo Computer, Mary has been responsible for all aspects of marketing and public relations from strategic planning through execution, including strategic account management, public relations and marketing program development, social media planning, development and management, and editorial outreach.

As a senior account manager at Rainier Communications for over 10 years, Mary has been responsible for the creation and implementation of public relations programs for a variety of technology clients, including Analog Devices (analog and digital signal processing), THAT Corporation/dbx-tv (audio processing technologies), SiSense (business intelligence software), Bittware (embedded signal processing), Cetia (embedded real-time single-board computing) and Connect One (Internet Protocol chipsets).

About Rainier Communications
Founded in 1993 by an engineer-turned-marketer, and staffed by expert senior-level technology public relations professionals with industry experience, Rainier truly understands technology and its strategic business implications. The agency’s passion and practice is completely focused on providing exceptional technologies with a credible voice in the marketplace. Rainier was named the BullDog Reporter’s 2011 Stars of PR Technology PR Agency of the Year. Rainier’s client roster includes over 175 technology companies worldwide, from start-ups to midsize corporations and Fortune 500 companies. For more information on Rainier, visit us at www.rainierco.com.

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