Legendary Persian queen and storyteller Scheherazade captivated her fickle audience (a murderous King) with a thousand and one nights of masterful storytelling. Crafting stories that were irresistibly compelling was, for her, literally a matter of life or death.
So too in the public relations world, where storytelling is the pillar upon which rests the fate of products and companies. Without storytelling, there is no alchemy – no magical transformation of raw invention into innovation and business success.
Decades into this business of PR, I still believe deeply and passionately that the demanding, deliberate work of technology engineering always deserves to…Read More