Driven by high-level strategic counsel, Rainier’s comprehensive services are customized to integrate and align with your unique business objectives.
Our proven technology Public Relations programs are highly integrated and use the most effective tools in a timely fashion to get the desired business results – both short term and long term. Depending on your needs, we offer the following services:
 Strategic Counsel |
| Rainier provides you with strategic added-value and expert counsel. Our experience and broad view of the market become your strategic asset. |
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| Messaging |
| Rainier’s goal for media outreach is not just media volume, but media impact that communicates key messages to the right target audiences. Before starting tactical work, Rainier works with you to create rock-solid messages designed to change market behavior. |
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| Product Launches |
| Rainier’s product launch programs are surgically executed to achieve measureable results. We analyze, plan, scrutinize, optimize and help you communicate your messages with absolute credibility. And then we measure results. With numbers. |
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| Analyst Relations |
| Independent advice and influence make industry analyst relations a fundamental component of Rainier’s Public Relations programs. We’ll help you be able to rely on analysts for objective, third-party credibility that enhances your brand promise. |
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| Media Relations |
| Rainier leverages longstanding relationships with influential journalists, and a deep understanding of what drives all forms of media. The media respond to Rainier’s credible outreach and content pitching because they know we only come to them with solid material that is crafted for the right target audiences – the markets you need to influence to drive your business results. |
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| Editorial Calendars |
| As just one basis for securing media opportunities, Rainier develops and maintains target lists of editors and analysts customized to meet your objectives, plus editorial calendars for your specific horizontal and vertical-market media outlets. |
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| Contributed Editorial |
| The changing face of all media has created a rapidly increasing opportunity to contribute content to publications, trade magazine websites, and industry blogs. Rainier has written and placed thousands of client articles. It's all about content now – and we know content, and how to use it to create thought leadership. |
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| Press Releases |
| More than 19 years of experience and an intimate connection with the media give Rainier a keen eye for what works – what to communicate and how to communicate it. We’ll help you identify and extract all possible value from newsworthy events with press releases designed for maximum editorial results – commanding attention, impact and action from the most influential media outlets and optimized for social media, syndicated feeds, crawlers and other Web channels. |
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| Social Media |
Studies show that online content is now the dominant source of decision-making information and influence for technology decision makers. Rainier’s use of social media is fully integrated into our PR programs – not carved off as an isolated task. Analysts, editors, and customers can all be LinkedIn-connected and Facebook-friended bloggers, tweeters and YouTubers.
We take our clients to wherever the conversation is taking place and we help them say smart things to drive site traffic, leads, conversions, mentions, and revenue – now that’s social...(note: Rainier CEO Steve Schuster started actively using the Internet by 1980 and is a recognized social media presence) |
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| Speaking Opportunities (Executive Visibility) |
| Rainier tracks and secures speaking opportunities for executives to speak at industry conferences and trade shows. |
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| Analyst/Media Tours |
| Studies show that face-to-face and telephone communication with analysts and editors remains the most effective means of getting your message across, establishing relationships, and engineering influence over the short and long term. Rainier’s expertise in pitching and executing analyst tours and press tours consistently produces efficient and effective results for our clients. |
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| Trade Show Support |
| Rainier provides you with marketing support at trade shows, including outreach to attending journalists and analysts to secure briefing meetings. |
