Technology Public Relations | Stephen Schuster

Technology Public Relations | Stephen Schuster | Rainier Communications

Agency Principal

Technology Pedigree

Rainier was founded in 1993 by a degreed and experienced design engineer turned high-tech executive. Every PR professional at Rainier – and our clients only work with senior staff – know technologies, understand industry ecosytems, and have an absolute passion for creating results. With technology public relations experience measured in decades, every Rainier staff member has the professional depth and unsurpassed skills needed to make your PR program the most successful it can possibly be.

Stephen Schuster, CEO and Founder

Steve Schuster has more than 25 years of industry experience marketing and designing high-technology products, and has been a strategic and creative force behind thousands of PR and advertising campaigns for a wide variety of advanced technologies.

From Engineer to Executive

Steve began his career designing speech recognition systems for renowned futurist and serial entrepreneur Ray Kurzweil , and developing professional audio equipment for Lexicon.

His first marketing role as a product manager for real-time data acquisition and signal processing products at Concurrent expanded into industry marketing for measurement, control, vibration, and signal intelligence markets. Following various technology marketing management and director-level roles he served as general manager of Data Translation’s digital signal processing division.

Marketing Visionary

Existing PR and ad agencies, Steve discovered as an executive, were simply not capable of credibly communicating technologies to technical audiences.

In response, he founded Rainier with a vision of giving technology companies a well-deserved resource for bringing “complex” technologies to market.

Steve received a BS in electrical engineering and an MBA, both from Northeastern University in Boston.

Steve delivered an all-day lecture on marketing at Nanotech 2009.

Read Steve’s articles:

Why Your Great Innovation Might Be Worthless
PR Maximizes M&A Value
Engineering Perception Part 1
Engineering Perception Part 2
Surviving the Downturn
Design Wins Drive Future Revenue

Steve tweets at twitter.com/rainierco