planeHeader.jpg

Blog

Michelle Allard McMahon

Michelle is a long-time public relations professional with decades of experience in B2B technology PR and works with companies ranging from startups to more than $1B in revenue. At Rainier, Michelle leads accounts in a wide variety of technologies and markets, including accounts in storage, telecom, public safety, cleantech, networking, security and advanced manufacturing. Prior to Rainier, Michelle was Publicity Manager for the Science & Technology Books division of global publisher Elsevier, where she led all communications for the division and worked closely with senior management. Previously, she was a senior team member for nearly fifteen years at Parker Communications and The Launch Company, working with clients across a broad spectrum of B2B technologies and professional services. Michelle launched her career in PR in the early 90s at Boston Communications, a tech firm specializing in the CAD/CAM market. She holds dual master’s degrees in international relations and international communications from Boston University, and a Bachelor of Arts degree in political science from Trinity College in Hartford, CT. She also spent a year after college working in Vienna, Austria and studied at the Universität Wien. Some of Michelle’s favorite things to do outside the office are traveling, reading mysteries, cooking and entertaining, and spending time with her husband, two teen boys and the family’s Australian Labradoodle. Michelle launched her career in PR in the early 90s at Boston Communications, a high tech firm specializing in the CAD/CAM market. She has dual Master’s Degrees in International Relations and International Communications from Boston University, and a Bachelor of Arts degree in Political Science from Trinity College in Harford, CT. She also spent a year after college working in Vienna, Austria and studied at the Universität Wien.

Find me on:

Recent Posts

Food Tech: It’s What’s for Dinner

Topics: public relations, PR Firm, 3d printing, alternative foods, cultured meat, food tech, Food Industry Executive

Tech Experience Wanted

Topics: Technology, Tech PR, PR Agency, public relations, PR Firm, tech marketing

Good as Gold: Rainier Communications Pockets Pair of 2021 Bulldog PR Awards

Topics: PR, PR Agency, Bulldog Reporter, Media Relations, PR campaign, PR Firm

Three Questions to Consider Before Hiring a PR Firm

Topics: PR Consultants, Tech PR, PR Agency, public relations, Media Relations, PR Firm, startups, PR planning, b2b, tech startup

Diverse International Portfolio of Tech Companies Tap Rainier Communications for U.S. Public Relations

Topics: PR, Technology, Tech PR, PR Agency, public relations, Media Relations, PR Firm, agency of record

10 Minutes to Increase Your Company’s LinkedIn Followers

Topics: Social Media, Content Marketing, public relations, PR campaign, LinkedIn, tech marketing

News: Next-Gen BlackBerry Maker OnwardMobility Names Rainier Communications as AOR

Topics: public relations, PR campaign, PR Firm, 5G, Android, OnwardMobility, BlackBerry, agency of record

A Q&A with Eric Hanselman, 451 Research: Part II

Topics: Technology, Tech PR, Analyst Relations, startups, 451 Research, strategic messaging, tech marketing, tech startup, analyst

A Q&A with Eric Hanselman, 451 Research: Part I

Topics: Technology, Analyst Relations, startups, 451 Research, strategic messaging, tech marketing, tech startup, analyst

Front + Center: Clients in the News (Q1 2020)

Topics: Technology, Tech PR, PR Agency, public relations, PR Firm, B2B Tech

CONTENT MARKETING VIDEOS THAT DON’T BREAK THE BANK OR TAKE ALL YOUR TIME

Topics: Video, PR, Content Marketing, SEO, public relations, content, marketing, YouTube, tech marketing

Front + Center: Clients in the News (Q4 2019)

Topics: EE Times, PR, Technology, Content Marketing, VentureBeat, Tech PR, public relations, SearchStorage, forbes, Tech Republic

Executives: How to Increase Followers & Engagement on LinkedIn

Topics: PR Consultant, Social Media, Content Marketing, PR Agency, public relations, LinkedIn

Rainier is a Gold Star in PR: Client, Agency & Individual Success, Satisfaction Put Us on Top

Topics: PR, Technology, Sckipio, Tech PR, Nano Dimension, PR Agency, Bulldog Reporter, awards, PR Firm, E8 Storage

Bell Ringer Award for Rainier's Nano Dimension Campaign

Topics: PR, Technology, Content Marketing, Tech PR, Nano Dimension, public relations, awards, PR Firm, Bell Ringer, Publicity Club of NE

Medal Counts: Rainier Brings Home a Silver from the Stevie® Awards

Topics: PR, Content Marketing, Tech PR, Nano Dimension, PR Agency, awards, PR Firm, Hubspot

Rainier Takes Home a Pair of Bulldog Reporter Awards for Best-in-Class PR Campaigns

Topics: PR Consultant, Rainier, PR, Content Marketing, Sckipio, Tech PR, Nano Dimension, PR Agency, Bulldog Reporter, awards, content, PR Firm

Rainier “Does It Right” with PR Campaign of the Year Award from Business Intelligence Group

Topics: PR Consultant, Rainier, PR, Content Marketing, Nano Dimension, PR Agency, content, PR Firm