Rainier Communications Blog | Steve Schuster

Steve Schuster

Steve Schuster is an electrical engineer turned marketer who founded Rainier Communications in 1993 with a mission to provide technology companies with a credible resource for communicating “complex” technologies to the marketplace. Steve has over 30 years of industry experience marketing and designing technology products, including analog and digital semiconductors, high-performance software, system-level products, optical systems, real-time and high-availability products from chip level through system and application level, audio systems, industrial test systems, ad-tech, and more.

Recent Posts

05.2.23

Why ChatGPT is the Biggest Revolution in Human Communication Since Language Itself

Topics: PR, public relations, content, PR Firm, content development, writing, ChatGPT

04.3.23

One Secret Gives Writers an Edge with ChatGPT: Think More Like a Programmer

Topics: PR Agency, public relations, content, PR Firm, AI, artificial intelligence, content development, writing, ChatGPT

03.27.23

How sustainability tech fights global warming as a powerful tool for environmental justice

Topics: Cleantech, public relations, 3d printing, Green tech, solar power, solar energy, cultivated seafood, cultivated meat, sustainability, alt-protein, renewable energy

03.13.23

Why It’s High Time to Lose the Damn Remote (Work)

Topics: PR Agency, public relations, PR Firm, remote work, work from home, wfh

03.6.23

This Will Make You Reconsider How to React When Crazy Shit Happens

Topics: PR Agency, public relations, PR Firm, business, small business, remote work

11.17.22

Why Most Competitive Analysis Simply Falls Short

Topics: public relations, marketing, market intelligence

05.25.21

Why PR Agencies Should Be More Like Law Firms

Topics: PR Consultant, PR, Technology, Content Marketing, Tech PR, PR Agency, public relations, PR Firm

04.26.21

After 28 Years, Advice To His Younger Self Before Starting Rainier Communications

Topics: PR Consultants, Technology, Content Marketing, Tech PR, PR Agency, public relations, PR Firm, startups, entrepreneur, entrepreneurship

02.1.21

Pascarella Multimedia's Chat with Rainier CEO Steve Schuster

Topics: Technology, Content Marketing, Tech PR, PR Agency, public relations, PR Firm, B2B Tech

10.5.20

Marketing in a Pandemic? Hint: It’s Kinda Personal

Topics: PR Consultant, Content Marketing, PR Agency, public relations, Media Relations, PR Firm, marketing, tech marketing, content development, Virtual CES, CES 2021, virtual trade show

09.8.20

How to Emerge Strong as Hell from the Pandemic

Topics: PR Consultants, Technology, Content Marketing, Tech PR, PR Agency, public relations, strategic messaging, tech marketing

08.10.20

You Won’t Believe How PR Has (and Hasn’t) Changed in 25 years

Topics: PR Consultants, PR, Technology, Tech PR, PR Agency, public relations, strategic messaging, tech marketing

08.3.20

How I Built a Technology PR Agency from Scratch

Topics: PR Consultants, Technology, Content Marketing, Tech PR, PR Agency, public relations, Media Relations, PR Firm, marketing, tech marketing

07.16.20

So You Want to be in The Wall Street Journal?

Topics: Technology, The Wall Street Journal, Tech PR, PR Agency, public relations, Media Relations, PR Firm, startups, tech startup

07.6.20

Where #AI Meets #BLM

Topics: AI, artificial intelligence, marketing, black lives matter, corporate social responsibility, Sighteer

06.17.20

Entrepreneurial Passion – What Makes Tech Startup Founders Tick

Topics: Technology, public relations, startups, marketing, tech marketing, entrepreneur, tech startup, entrepreneurship

05.12.20

For B2B Tech PR, I Second that Emotion

Topics: Tech PR, PR Agency, public relations, PR Firm, tech marketing, B2B Tech, b2b, Sandler selling system

04.29.20

M&A Strategies: Good PR Boosts Goodwill

Topics: Content Marketing, Mergers and Aquisitions, Tech PR, PR Agency, public relations, PR Firm, tech marketing, M&A

04.23.20

De-Positioning Your Competitors

Topics: PR, Technology, public relations, Market Engineering, strategic messaging, marketing, tech marketing, competitive positioning

04.16.20

Don’t Let the Lights Go Out: Keep PR & Content Flowing to Futureproof your Business

Topics: Technology, Content Marketing, Tech PR, PR Agency, PR Firm, marketing, coronavirus, tech marketing, COVID-19, collaboration

03.20.20

Tech Marketing in a Time of No Tradeshows

Topics: Tradeshow Marketing, Technology, Content Marketing, Tech PR, Analyst Relations, PR Agency, public relations, Media Relations, content, PR Firm, PR planning, marketing

03.11.20

Strategic messaging built by design

Topics: Technology, Content Marketing, SEO, Tech PR, public relations, PR Firm, Market Engineering, strategic messaging

01.3.20

2010s – The Decade of Our Heart’s Content

Topics: PR Consultant, Technology, Content Marketing, PR Agency, public relations, Media Relations, content, PR Firm, media

08.23.19

International travel for the business executive: How I became immune to jet lag

Topics: PR Consultant, Technology, Content Marketing, PR Agency, public relations, Media Relations, PR Firm, media, international travel, business travel, jet lag

07.29.19

In PR, All Media is Social

Topics: PR Consultant, Technology, Social Media, Content Marketing, PR Agency, public relations, Media Relations, PR Firm, Twitter, media

06.28.17

Going Unplugged—How Communicators Benefit by Getting Away From It All

Topics: Tech PR, PR Agency, Bulldog Reporter, public relations, PR Firm, business, small business

12.21.16

When in Rome…

Topics: PR, Tech PR, Nano Dimension, PR Agency, public relations, PR Firm, stevie, International Business Awards

01.8.16

Stories of Human Invention (part 1)

Topics: Rainier, Technology, Tech PR

12.11.15

Twitter for B2B Campaigns: The Anatomy of a Tweet

Topics: Social Media

12.3.15

Why PR Should Be Your Top SEO Strategy

Topics: SEO

11.30.15

How do I know my PR agency really “gets” technology?

Topics: Technology

05.27.14

On a Mission to Create Jobs and Foster Shared Innovation

Topics: Social Media