Medal Counts: Rainier Brings Home a Silver from the Stevie® Awards

by Michelle McMahon on Aug 17, 2016 2:41:34 PM

Bumping the U.S. medal count up by one, Rainier Communications announced it has won a silver medal Stevie® Award for Technology PR Campaign of the Year in The 13th Annual International Business Awards. The highly decorated technology PR agency brought home the silver for its resoundingly successful marketing campaign which launched the agency’s client Nano Dimension (NNDM:NASDAQ) in 2015.

Rainier’s “Unbound Marketing” campaign – a powerful combination of inbound marketing and outbound public relations strategies – provided Nano Dimension with an explosive launch into the marketplace in 2015, catapulting the startup past a crowded field in the 3D printer market. Calculated, precise and purposeful communications initiatives across traditional and social media channels ensured that the campaign secured the deepest and broadest brand presence for Nano Dimension. The client also greatly benefited from Rainier’s agency-wide HubSpot certification, as well as the firm’s deep experience launching new companies into crowded marketplaces.

“From day one of our engagement, the Rainier team’s enthusiasm, professionalism, and sound strategic counsel was a terrific match for our company,” said Simon Fried, Co-founder and Chief Business Officer of Nano Dimension. “The execution of our 3D printer launch – from the website redesign to impressive media and analyst coverage to a wildly successful CES – exceeded our expectations, and positioned us well for the next stage of our company’s growth.” 

The International Business Awards (IBA) are recognized as the world's premier business awards, and its “Stevie” award has become one of the world's most coveted prizes. A record total of more than 3,800 nominations were submitted this year for the IBA from organizations of all sizes from more than 60 nations and territories and in virtually every industry. Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet in Rome, Italy on October 21.

“One of the award judges specifically noted that the Rainier team demonstrated great execution in helping a startup meet relevant stakeholders and gain awareness,” said Steve Schuster, CEO and Founder of Rainier Communications. “And, with all humility, I have to agree that judge is spot on – as a technology PR agency, Rainier is world class at launching technology products and companies. Winning a silver medal from the Stevies is a genuine tribute to the wonderful magic that happens when Rainier’s skills and passion work hand-in-glove with a truly superb client.”

Stevie Award winners were determined by the average scores of more than 200 executives worldwide who participated in the judging process from May through early August.

Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.

About Rainier Communications
Founded in 1993 by an engineer-turned-marketer and staffed by expert senior-level technology public relations professionals, Rainier truly understands technology and its strategic business implications. The agency’s passion and practice is completely focused on providing exceptional technologies with a credible voice in the marketplace. Rainier’s clients include more than 250 technology companies worldwide, from start-ups to midsize corporations and Fortune 500 companies. Rainier is based in Westborough, Mass. Follow Rainier on Twitter, and “Like” Rainier on Facebook.

About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 nominations each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

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About Michelle McMahon

Michelle is a long-time public relations professional with decades of experience in B2B technology PR, and has worked with companies ranging from startups to more than $200M in revenue. At Rainier, Michelle works on a wide variety of technologies and markets, including accounts in telecom, cyber security and advanced manufacturing. Prior to Rainier, Michelle was Publicity Manager for the Science & Technology Books division of global publisher Elsevier, where she led all communications for the division and worked closely with senior management. Previously, she was a senior team member for nearly fifteen years at Parker Communications and The Launch Company, working with clients across a broad spectrum of B2B technologies and professional services. Michelle launched her career in PR in the early 90s at Boston Communications, a high tech firm specializing in the CAD/CAM market. She has dual Master’s Degrees in International Relations and International Communications from Boston University, and a Bachelor of Arts degree in Political Science from Trinity College in Harford, CT. She also spent a year after college working in Vienna, Austria and studied at the Universität Wien.

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