Rainier Takes Home a Pair of Bulldog Reporter Awards for Best-in-Class PR Campaigns

by Michelle McMahon on Jun 2, 2016 1:26:49 PM

Earlier this week, Bulldog Reporter announced the winners of the 2016 Bulldog Media Relations Awards program – and Rainier made the cut from hundreds of entries, not once, but twice! Our public relations firm was honored with the following two awards:

  • Silver Award Winner
    Best Technology Campaign – Business
    Sckipio – Consumer Re-Messaging Results in Unprecedented Media Coverage and Web Traffic for B2B Tech Startup
  • Bronze Award Winner
    Best Campaign Under $50,000
    Nano Dimension: Content-Continuum Strategy Catapults Startup from Stealth to Prominence

The Media Relations Awards is the largest of the five Bulldog Awards programs. The program is judged by award-winning journalists including a Pulitzer Prize winner and this year’s judges come from several well-respected media outlets including The Washington Post, USA Today, Forbes and The Oregonian.

bulldogawards-badge-silver-large.pngSckipio VP of marketing Michael Weissman commented on the topic of his company’s campaign that won the Silver Award: “In 30 years in tech, I don’t recall being involved in a more successful PR campaign. G.fast is now considered inevitable and imminent. Sckipio is considered the leading voice of the industry, and we have achieved a 57.5% share of voice against companies that are 5,000 times larger. No question this campaign has helped us win business.”

And, hey, coming in second to IBM’s Gold Award win for the IBM Watson in 2015 campaign puts us in very respectable company! It’s a testament to the level of competition for the Bulldog Media Relations Awards.

Bulldogawards-badge-bronze-2016.jpgFor Nano Dimension, the result of Rainier’s “unbound marketing” efforts provided our client with an explosive launch into the marketplace, catapulting the startup past a crowded field in the 3D printer market. A steady drumbeat of calculated, precise communications initiatives ensured that Nano Dimension established the deepest and broadest possible brand presence. Rainier’s approach to achieve success utilized an aggressive approach to both inbound marketing and outbound PR strategies.

At Rainier, we don’t set out to win awards. We simply do what we know best: focus on providing exceptional technologies with a credible voice in the marketplace. But because we do it well, we win awards for our client campaigns and programs year after year.

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About Michelle McMahon

Michelle is a long-time public relations professional with decades of experience in B2B technology PR, and has worked with companies ranging from startups to more than $200M in revenue. At Rainier, Michelle works on a wide variety of technologies and markets, including accounts in telecom, cyber security and advanced manufacturing. Prior to Rainier, Michelle was Publicity Manager for the Science & Technology Books division of global publisher Elsevier, where she led all communications for the division and worked closely with senior management. Previously, she was a senior team member for nearly fifteen years at Parker Communications and The Launch Company, working with clients across a broad spectrum of B2B technologies and professional services. Michelle launched her career in PR in the early 90s at Boston Communications, a high tech firm specializing in the CAD/CAM market. She has dual Master’s Degrees in International Relations and International Communications from Boston University, and a Bachelor of Arts degree in Political Science from Trinity College in Harford, CT. She also spent a year after college working in Vienna, Austria and studied at the Universität Wien.

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