Driven by high-level strategic counsel, Rainier’s comprehensive services are customized to integrate and align with your unique business objectives.
Our proven Public Relations programs are highly integrated and use the most effective tools in a timely fashion to get the desired results – both short term and long term. Depending on your needs, we offer the following services:
 Strategic Counsel |
| Rainier provides you with strategic added-value and expert counsel. Our experience and broad view of the market become your strategic asset. |
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| Messaging |
| Rainier’s goal for media outreach is not just media volume, but media impact that communicates key messages to the right target audiences. Before starting tactical work, Rainier works with you to create rock-solid messages designed to change market behavior. |
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| Product Launches |
| Rainier’s product launch programs are surgically executed to achieve measureable results. We analyze, plan, scrutinize, optimize and help you communicate your messages with absolute credibility. |
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| Analyst Relations |
| Independent advice and influence make industry analyst relations a fundamental component of Rainier’s Public Relations programs. We’ll help you be able to rely on analysts for objective, third-party credibility that enhances your brand promise. |
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| Media Relations |
| Rainier leverages longstanding relationships with influential journalists, and a deep understanding of what drives all forms of media. The media respond to Rainier’s credible outreach and content pitching because they know we only come to them with solid material that is crafted for the right target audiences – the markets you need to influence. |
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| Editorial Calendars |
| As just one basis for securing media opportunities, Rainier develops and maintains target lists of editors and analysts customized to meet your objectives, plus editorial calendars for your specific horizontal and vertical-market media outlets. |
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| Contributed Editorial |
| The changing face of media has created a rapidly increasing opportunity to contribute content to publications, trade magazine websites, and industry blogs. Rainier has written and placed thousands of client articles. |
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| Press Releases |
| More than 15 years of experience and an intimate connection with the media give Rainier a keen eye for what works – what to communicate and how to communicate it. We’ll help you identify and extract all possible value from newsworthy events with press releases designed for maximum editorial results – commanding attention, impact and action from the most influential media outlets and optimized for social media, syndicated feeds, crawlers and other Internet Public Relations channels. |
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| Internet Influence |
| Studies continually prove that technical decision makers almost exclusively rely on the journalistic credibility and reliability associated with trade and industry media, with online editorial content now being the dominant source of decision-making information and influence. Rainier’s use of Internet media is carefully designed to invest time and money to secure message-optimized, and social-media-optimized exposure that drives a Public Relations program’s strategic goals and business objectives. (Note: Rainier CEO Steve Schuster was actively using the Internet by 1980) |
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| Speaking Opportunities (Executive Visibility) |
| Rainier tracks and secures speaking opportunities for executives to speak at industry conferences and trade shows. |
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| Analyst/Media Tours |
| Studies show that face-to-face and telephone communication with analysts and editors remains the most effective means of getting your message across, establishing relationships, and engineering influence over the short and long term. Rainier’s expertise in pitching and executing analyst tours and press tours consistently produces efficient and effective results for our clients. |
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| Trade Show Support |
| Rainier provides you with marketing support at trade shows, including outreach to attending journalists and analysts to secure briefing meetings. |
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