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CMO Today: Mazda Trials “3D” Web Ads

Mazda Trials “3D” Web Ads

Consumers seldom click banner ads that appear online, and research suggests they rarely look at them, either. In an attempt to battle this “banner blindness”, marketers are constantly experimenting with ways to catch users’ eyes as they bounce around the Web. To that end, Mazda is currently testing new “3D” ad technology for a campaign it’s running in Norway promoting its Mazda 3 model. The ads, powered by Cxense, appear to pop out of users’ screens as they scroll past them on a Web page.