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Mobile Commerce Daily: McDonald’s unpacks in-store tablets as mobile-centric sales initiatives continue

McDonald’s unpacks in-store tablets as mobile-centric sales initiatives continue

McDonald’s UK is rolling out a new sales tactic enticing consumers to visit its stores and take advantage of new Samsung Galaxy tablets that enable users to browse the Internet, play games or interact on social media networks.

The British subsidiary of the global fast-food chain has joined forces with enterprise mobility management platform SOTI to equip McDonald’s restaurants with Samsung Galaxy tablet devices.