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Mobile Marketer: R&B singer Trey Songz fast-tracks a Slow Motion promotion

 R&B singer Trey Songz fast-tracks a Slow Motion promotion 

R&B singer Trey Songz is promoting his latest single, Slow Motion, with a storytelling mobile application that encourages fans to turn the song into the soundtrack for a self-produced video in a slow-moving bit of fun.

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Mobile Marketer: Will Mazda’s 3D mobile ad spare the banner from execution?

Will Mazda’s 3D mobile ad spare the banner from execution?

A Mazda mobile car advertisement that leverages three-dimensional technology to bring the vehicle to life may be what the beleaguered Web banner needs to silence claims that it is past its prime and should be placed on the scrap heap.