Indoor positioning systems guide customers into better shopping experiences
The ability to guide customers in a shopping center through their smartphones became possible for mall owners in 2012. Now the infrastructure is expanding into a growing number of major malls and is being tested by big retailers, all to increase customer convenience and gain greater customer insights. StepInside uses location services on mobile devices to enable real-time integration with a mall or a store’s smartphone app, connecting visitors with special retail offers and information about mall events.
Can IPS enhance the shopping experience?
Creating an integrated shopping experience between online channels and brick-and-mortar stores is among the hottest trends in retail today. A recent TimeTrade study revealed that 85 percent of consumers preferred to shop at physical stores, versus shopping online.