Steakholder Foods eyes consumer market for cultivated meat: 'Our strategy has evolved from B2B to B2B2C
Steakholder Foods has evolved its commercialisation strategy and rebranded in what it describes as the ‘next logical step’ to position itself as ‘primarily a food company’. This journey has seen the company move from ‘strictly’ being a developer and B2B provider of 3D printing technology for cultured meat production to food manufacturers and retailers to ‘also being a producer of culture meat products in consumer-oriented markets’,