Packaging Decoration Goes Direct
Advancement in the manufacturing world is often viewed through a lens of efficiency, as new technology makes essential process steps faster. However, in many instances, it’s the removal of steps entirely that can provide the highest-impact results. Historically, label and package printing has been a two-dimensional process, with sheets or a web passing through a press, to then be converted into three-dimensional objects. But, with the rise of direct-to-shape and direct-to-object printing becoming increasingly viable technologies, package decoration can be viewed in a whole new light.