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SenionLab Rebrands Company: Senion
After more than five years in business, location-based services company SenionLab today said it is dropping its designation as a laboratory, and is now officially known as Senion. This change reflects the growing significance of the company in the indoor positioning system (IPS) market and the breadth of its customer installations.
“We’ve made inroads into a variety of vertical markets including medical and retail,” said Marcus Andersson, VP of Sales and Marketing at Senion. “Our company has matured well beyond the start-up phase, and our new brand, Senion, reflects this growth.”
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IPS plays a strong role in the Industrial Internet of Things
In both manufacturing and logistics, the primary business challenges nearly always include identifying hidden costs and increasing productivity. Enter the Industrial Internet of Things, or IIoT, which is essentially a series of connected solutions that help manufacturers and logistics companies improve productivity and cut costs. As part of the IIoT, manufacturing and other industrial companies are increasingly gathering data from a variety of sources — such as machines, forklifts, position sensors, delivery trucks and more — that then reveal bottlenecks and wasteful operations.
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SenionLab, MySeat & SystemicsCode Partner with Micello for Indoor Maps
Micello, the worldwide provider of indoor maps has announced three new partnerships in the last few weeks. Indoor location technology vendor SenionLab, workspace management startup MySeat and private ad-exchange and analytics platform SystemicsCode have integrated indoor maps from Micello into their platform.
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Companies that focus on logistics and warehouse management perpetually search for better ways of increasing productivity, cutting costs, and improving safety for both workers and goods. With indoor positioning system (IPS) software and a handheld device such as smartphone, IPS technology can assist manufacturing staff by helping them get where they want to go within a large facility accurately and quickly. IPS also can provide flow visualization, route optimization, and task management using the current location for improved safety and efficiency.
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Finding People, Places & Things in Healthcare Facilities?
TNearly one in three nurses spends an hour per shift searching for equipment. That’s according to a survey by NursingTimes.net that polled 1000 nurses in 2009, and reflects approximately 6000 wasted hours each month for every 1000 nurses.Read Coverage
SOTI Marketing VP: 5 MDM Trends Impacting The Channel
As more businesses adopt bring your own device (BYOD) policies, chief information officers are pumping their investments and resources into device management tools and mobile security strategies. Simultaneously, mobile vendors are investing in channel programs to help end users better understand and more easily implement MDM solutions and services.Read Coverage
SenionLab launches StepInside
On the show: Millennial Media works with Rentrak to match TV ads with mobile; Western Union partners with WeChat; America’s Movie Night courtesy or RedBox; National Geographic launches “Find your park, love your park”; Carvana’s car vending machine; SenionLab launches StepInside
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SenionLab Launches StepInside, a Powerful Indoor Positioning System Suite
SenionLab, developers of cutting-edge indoor positioning systems (IPS), today unveiled StepInside, a new offering that combines several of SenionLab IPS hardware and software solutions into a comprehensive suite designed for accurate indoor positioning for mobile devices.
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SenionLab: Indoor Loc Market Gets Mature: Less Tech, More Business
GPS Business News spoke this week with Christian Lundquist, CEO at SenionLab, a Swedish company providing indoor location technologies to worldwide customers.
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In-Building Location Services: The Next Big Bluetooth App?
FLAGSTAFF, Ariz. — Global positioning systems are useless for indoor navigation, as GPS must have clear access paths to satellites to work. But advances in indoor location and positioning technologies, combined with the growing ubiquity of Bluetooth and WiFi-enabled smartphones, is fueling a revolution in indoor “people tracking” by commercial enterprises such as large retail stores and shopping malls.
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SenionLab Indoor Positioning System
Linkoping, Sweden-based SenionLab has worked with a hospital in San Luis Obispo, California, to help map the location for visitors. A company spokesperson says the company is rolling out a full-scale test this fall with a handful of U.S. retailers.
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Can IPS enhance the shopping experience?
Creating an integrated shopping experience between online channels and brick-and-mortar stores is among the hottest trends in retail today. A recent TimeTrade study revealed that 85 percent of consumers preferred to shop at physical stores, versus shopping online.
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Indoor Loc Vendor SenionLab Raised $1.8M in A-Round
Swedish indoor positioning start-up SenionLab announced a series A round of funding of $1.8 million (SEK 15 million) from SEB Venture Capital.
SenionLab is using Wi-Fi, its own Bluetooth beacons and motion sensors in smartphones to calculate a position with 1 to 5 meter accuracy.
