Sometimes when clients hear the Rainier team suggest video, they shy away from the idea thinking they can’t afford to spend a lot of money producing this type of content. Or they’re scared off by the perceived time commitment to create a new video. But video for your content marketing program doesn’t need to cost an arm and a leg, and it doesn’t need to take days, weeks or months to produce. While there’s a time and a place for professionally shot, highly produced videos, simple videos can sometimes be as – or even more – effective.
What do we mean by “simple?” Videos can be recorded just using a great phone camera or with a video camera you may already have. And as for the topics? They can be as basic as quick explainer videos, a demo, or a little more in-depth with commentary on a new product or a topic important for your industry. And none of these need to be shot in a studio.
Example: Rainier CEO Steve Schuster created a video 1:41 in length that introduces a new offering to clients (video to right). He recorded it using a Nikon D850 DSLR camera on a tripod and Presentation Prompter free software on running on his Mac. Any DSLR camera with HD video (1080p resolution) will work. He also used two studio lights, one to light the speaker and one to light the green screen used (background added later with video editing software).
What’s more, these types of video can be produced quickly and with tools readily available. Don’t have the time to map it all out? Work with your PR firm to get them done quickly and effectively. Here are a few tips to get started:
In future blogs, we’ll take a look at ways to create those videos, how to plan out the talking points and the best ways for you to work with your PR team to accomplish your goals.