In my nearly 30 years working in tech PR, I’ve worked with a lot of clients – dozens, at the very least. Like all public relations practitioners, client success has run the full gamut. Looking back, it’s impossible not to notice that the less successful client engagements have common traits. On a few occasions, the client engaged a series of PR firms and had limited success. To avoid being that client, here are some questions to ask yourself and your team before setting out to hire a PR firm.