planeHeader.jpg

Blog

Know Your Audience: Content Development for Algorithms and Humans

Content development is playing an increasingly valuable role in technology PR, helping to grow your audience mindshare and establish your online search superiority in a competitive marketplace. It’s an ideal means to educate and entice readers, customers and prospects, providing market context for your strategic product initiatives and establishing your credibility as a technology and/or application expert. Best of all, well-architected content can help your audience solve their real-world design challenges – the ultimate end goal for any technology vendor.

... Continue Reading
Topics: Technology, Content Marketing, Tech PR, public relations, Market Engineering, strategic messaging, marketing

Guest Blog: Stuck at home, engineers binge on technical content

FierceElectronics

Stuck at home, engineers binge on technical content

by Karen Field  | 
 
*Posted with permission from Karen Field, Editor in Chief of FierceElectronics*
... Continue Reading
Topics: Content Marketing, Electronics, public relations, electronics manufacturing, Fierce Electronics, engineers

Survey Says: B2B Tech Companies Need Surveys to Break Through the Noise

Topics: Video, Content Marketing, SEO, Tech PR, public relations, PR Firm, survey, B2B Tech

Front + Center: Clients in the News (Q1 2020)

Topics: Technology, Tech PR, PR Agency, public relations, PR Firm, B2B Tech

For B2B Tech PR, I Second that Emotion

Topics: Tech PR, PR Agency, public relations, PR Firm, tech marketing, B2B Tech, b2b, Sandler selling system

When it Comes to the Media, Don’t Trump the Message

Topics: PR planning, strategic messaging, marketing, news headlines, COVID-19, media training

What our PR firm – and clients – gained while trying to lose

Topics: Tech PR, public relations, PR Firm, collaboration, Noom, productivity

M&A Strategies: Good PR Boosts Goodwill

Topics: Content Marketing, Mergers and Aquisitions, Tech PR, PR Agency, public relations, PR Firm, tech marketing, M&A

De-Positioning Your Competitors

Topics: PR, Technology, public relations, Market Engineering, strategic messaging, marketing, tech marketing, competitive positioning

Mastering the Path to the Tradeshow Stage

Topics: Tradeshow Marketing, PR planning, conferences, call for papers, speaking opportunities

Don’t Let the Lights Go Out: Keep PR & Content Flowing to Futureproof your Business

Topics: Technology, Content Marketing, Tech PR, PR Agency, PR Firm, marketing, coronavirus, tech marketing, COVID-19, collaboration

Why PESO Matters More Than Ever

Topics: Video, Content Marketing, SEO, Tech PR, public relations, PR Firm

Our Communications Team: Working Alone Together

Topics: Technology, Content Marketing, Tech PR, PR Agency, PR Firm, marketing, coronavirus, tech marketing, COVID-19, remote work, work from home, collaboration

How to Make News Headlines Suck Less

Topics: Tech PR, PR Agency, public relations, content, PR Firm, tech marketing, news headlines, press release

Pros and Cons of Retainer-based Public Relations vs One-off PR Projects

Topics: Technology, Tech PR, public relations, PR planning, Market Engineering, strategic messaging, marketing, PR project, pr budget, retainer

CONTENT MARKETING VIDEOS THAT DON’T BREAK THE BANK OR TAKE ALL YOUR TIME

Topics: Video, PR, Content Marketing, SEO, public relations, content, marketing, YouTube, tech marketing

TELL THE STORIES OF HUMAN INVENTION WHILE SHELTERING IN PLACE

Topics: PR Consultant, Technology, Content Marketing, Tech PR, public relations, content, marketing, coronavirus

Tech Marketing in a Time of No Tradeshows

Topics: Tradeshow Marketing, Technology, Content Marketing, Tech PR, Analyst Relations, PR Agency, public relations, Media Relations, content, PR Firm, PR planning, marketing

Content & SEO – The New Peanut Butter & Jelly

Topics: Video, Content Marketing, SEO, Tech PR, public relations, PR Firm

New Year, New Clients

Topics: Retail, Audio, public relations, asset utilization, new clients

Strategic messaging built by design

Topics: Technology, Content Marketing, SEO, Tech PR, public relations, PR Firm, Market Engineering, strategic messaging

Important Tips for Startups Hiring a PR Agency: Part 2

Topics: public relations, startups, PR planning

Important Tips for Startups Hiring a PR Agency: Part 1

Topics: public relations, startups, PR planning

Front + Center: Clients in the News (Q4 2019)

Topics: EE Times, PR, Technology, Content Marketing, VentureBeat, Tech PR, public relations, SearchStorage, forbes, Tech Republic

2010s – The Decade of Our Heart’s Content

Topics: PR Consultant, Technology, Content Marketing, PR Agency, public relations, Media Relations, content, PR Firm, media

International travel for the business executive: How I became immune to jet lag

Topics: PR Consultant, Technology, Content Marketing, PR Agency, public relations, Media Relations, PR Firm, media, international travel, business travel, jet lag

In PR, All Media is Social

Topics: PR Consultant, Technology, Social Media, Content Marketing, PR Agency, public relations, Media Relations, PR Firm, Twitter, media

Executives: How to Increase Followers & Engagement on LinkedIn

Topics: PR Consultant, Social Media, Content Marketing, PR Agency, public relations, LinkedIn

Going Unplugged—How Communicators Benefit by Getting Away From It All

Topics: Tech PR, PR Agency, Bulldog Reporter, public relations, PR Firm, business, small business

Rainier is a Gold Star in PR: Client, Agency & Individual Success, Satisfaction Put Us on Top

Topics: PR, Technology, Sckipio, Tech PR, Nano Dimension, PR Agency, Bulldog Reporter, awards, PR Firm, E8 Storage

When in Rome…

Topics: PR, Tech PR, Nano Dimension, PR Agency, public relations, PR Firm, stevie, International Business Awards

Bell Ringer Award for Rainier's Nano Dimension Campaign

Topics: PR, Technology, Content Marketing, Tech PR, Nano Dimension, public relations, awards, PR Firm, Bell Ringer, Publicity Club of NE

Medal Counts: Rainier Brings Home a Silver from the Stevie® Awards

Topics: PR, Content Marketing, Tech PR, Nano Dimension, PR Agency, awards, PR Firm, Hubspot

Rainier Rocks Autonomous Vehicles

Topics: PR, Tech PR, PR Agency, PR Firm, autonomous car, autonomous vehicle

Five Trends In The Internet of Things (IoT)

Topics: OptimalPlus, SOTI, Optimal+, Sckipio, Senion, IoT, internet of things, PointGrab

Should You Pay to Play?

Topics: PR Consultants, PR, Content Marketing, Tech PR, public relations, Media Relations, PR Firm

Rainier Takes Home a Pair of Bulldog Reporter Awards for Best-in-Class PR Campaigns

Topics: PR Consultant, Rainier, PR, Content Marketing, Sckipio, Tech PR, Nano Dimension, PR Agency, Bulldog Reporter, awards, content, PR Firm

Rainier “Does It Right” with PR Campaign of the Year Award from Business Intelligence Group

Topics: PR Consultant, Rainier, PR, Content Marketing, Nano Dimension, PR Agency, content, PR Firm

Should You Hire a Public Relations Agency, or Go with In-House PR?

Topics: PR, Agency

Stories of Human Invention (part 1)

Topics: Rainier, Technology, Tech PR

Five Tips for Getting Noticed by Journalists on Twitter

Topics: Social Media

How to Make the Most of Analyst Briefings

Topics: Analyst Relations

Twitter for B2B Campaigns: The Anatomy of a Tweet

Topics: Social Media

Twitter: Best Practices for Tradeshows

Topics: Social Media

B2B Tech Social Media Rules of Engagement

Topics: Social Media

Is my PR agency talking to the right people?

Topics: PR

Why PR Should Be Your Top SEO Strategy

Topics: SEO

7 Qualities to Look for in a B2B Tech PR Agency

Topics: PR

Leveraging PR to Attract Merger and Acquisition Suitors

Topics: Mergers and Aquisitions

How do I know my PR agency really “gets” technology?

Topics: Technology

Award-Winning PR Agency:  Rainier Polishes its Trophies in 2015

Topics: Agency

Small PR Agency, Big Picture

Topics: Agency

Lessons from Tom Brady: Building back your reputation when under siege

Topics: PR

In a world where, “content is king” (and everywhere) how do I generate interesting topics?

Topics: Content Marketing

Graffiti for the Greater Good

Topics: Content Marketing

Five Tips to Maximize CES Coverage

Topics: Tradeshow Marketing

A Word's Agency

Topics: Agency

The Jetsons: Vision or Fantasy?

Topics: Technology

On a Mission to Create Jobs and Foster Shared Innovation

Topics: Social Media