01.3.20
To a great extent, marketing and especially public relations has always included content generation as a key ingredient for every aspect of the marketing toolkit. But the past decade, the 2010s, has catapulted the importance and value of content to what is easily the highest level in the history of marketing.
... Continue Reading08.23.19
You’re lying awake at 2:30 a.m., knowing that in just six hours, you will stand in front of a corporate SVP and her team, making a presentation to the biggest customer prospect in the history of your company. So much is on the line here, but it’s not performance anxiety that is preventing you from sleeping like a baby in that vastly oversized king bed in that vastly overpriced airport hotel. It’s simply jetlag.
... Continue Reading01.12.17
06.2.16
