Rainier Communications Blog

11.10.20

The End of Uncertainty

Well, the U.S. election is finally over.

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Topics: Content Marketing, Tech PR, public relations, PR Firm, strategic messaging, marketing, tech marketing, entrepreneur, election

10.5.20

Marketing in a Pandemic? Hint: It’s Kinda Personal

In this fourth and final segment of my interview with Alan Ryan, we discuss how the COVID-19 pandemic has affected the strategic counsel that we give our clients, how PR practices have changed due to the travel lockdown, and how the intimate, personal human connections we're making more than ever affect our approach to marketing.

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Topics: PR Consultant, Content Marketing, PR Agency, public relations, Media Relations, PR Firm, marketing, tech marketing, content development, Virtual CES, CES 2021, virtual trade show

09.23.20

News: Next-Gen BlackBerry Maker OnwardMobility Names Rainier Communications as AOR

Topics: public relations, PR campaign, PR Firm, 5G, Android, OnwardMobility, BlackBerry, agency of record

09.8.20

How to Emerge Strong as Hell from the Pandemic

Topics: PR Consultants, Technology, Content Marketing, Tech PR, PR Agency, public relations, strategic messaging, tech marketing

09.2.20

Virtual CES is Coming

Topics: Video, Content Marketing, SEO, Tech PR, public relations, PR Firm, CES, survey, B2B Tech, CES2021, Virtual CES

08.10.20

You Won’t Believe How PR Has (and Hasn’t) Changed in 25 years

Topics: PR Consultants, PR, Technology, Tech PR, PR Agency, public relations, strategic messaging, tech marketing

08.3.20

How I Built a Technology PR Agency from Scratch

Topics: PR Consultants, Technology, Content Marketing, Tech PR, PR Agency, public relations, Media Relations, PR Firm, marketing, tech marketing

07.16.20

So You Want to be in The Wall Street Journal?

Topics: Technology, The Wall Street Journal, Tech PR, PR Agency, public relations, Media Relations, PR Firm, startups, tech startup

07.7.20

Five Steps to Impactful Content Measurement

Topics: Video, Content Marketing, SEO, Tech PR, public relations, PR Firm, survey, B2B Tech

07.6.20

Where #AI Meets #BLM

Topics: AI, artificial intelligence, marketing, black lives matter, corporate social responsibility, Sighteer

06.29.20

A Q&A with Eric Hanselman, 451 Research: Part II

Topics: Technology, Tech PR, Analyst Relations, startups, 451 Research, strategic messaging, tech marketing, tech startup, analyst

06.25.20

Content is the New Hot Sauce: Use it Liberally

Topics: Social Media, Content Marketing, public relations, press release, blog

06.22.20

A Q&A with Eric Hanselman, 451 Research: Part I

Topics: Technology, Analyst Relations, startups, 451 Research, strategic messaging, tech marketing, tech startup, analyst

06.17.20

Entrepreneurial Passion – What Makes Tech Startup Founders Tick

Topics: Technology, public relations, startups, marketing, tech marketing, entrepreneur, tech startup, entrepreneurship

06.15.20

Case Studies Break Through the Noise

Topics: Video, Content Marketing, SEO, Tech PR, public relations, PR Firm, survey, B2B Tech

06.10.20

Pay to Play? Sometimes We Don’t Hate It…

Topics: Content Marketing, Analyst Relations, Media Relations, content, Paid Media, pay-to-play

06.8.20

You Won an Industry Award, Now What?

Topics: PR, Technology, awards

06.2.20

Racism and hate have no home at Rainier Communications

Topics: public relations, racism, black lives matter

05.29.20

Working From Home Is A Work In Progress

Topics: Tech PR, PR Agency, public relations, PR Firm, work from home

05.26.20

Know Your Audience: Content Development for Algorithms and Humans

Topics: Technology, Content Marketing, Tech PR, public relations, Market Engineering, strategic messaging, marketing

05.20.20

Guest Blog: Stuck at home, engineers binge on technical content

Topics: Content Marketing, Electronics, public relations, electronics manufacturing, Fierce Electronics, engineers

05.19.20

Survey Says: B2B Tech Companies Need Surveys to Break Through the Noise

Topics: Video, Content Marketing, SEO, Tech PR, public relations, PR Firm, survey, B2B Tech

05.14.20

Front + Center: Clients in the News (Q1 2020)

Topics: Technology, Tech PR, PR Agency, public relations, PR Firm, B2B Tech

05.12.20

For B2B Tech PR, I Second that Emotion

Topics: Tech PR, PR Agency, public relations, PR Firm, tech marketing, B2B Tech, b2b, Sandler selling system

05.7.20

When it Comes to the Media, Don’t Trump the Message

Topics: PR planning, strategic messaging, marketing, news headlines, COVID-19, media training

05.5.20

What our PR firm – and clients – gained while trying to lose

Topics: Tech PR, public relations, PR Firm, collaboration, Noom, productivity

04.29.20

M&A Strategies: Good PR Boosts Goodwill

Topics: Content Marketing, Mergers and Aquisitions, Tech PR, PR Agency, public relations, PR Firm, tech marketing, M&A

04.23.20

De-Positioning Your Competitors

Topics: PR, Technology, public relations, Market Engineering, strategic messaging, marketing, tech marketing, competitive positioning

04.21.20

Mastering the Path to the Tradeshow Stage

Topics: Tradeshow Marketing, PR planning, conferences, call for papers, speaking opportunities

04.16.20

Don’t Let the Lights Go Out: Keep PR & Content Flowing to Futureproof your Business

Topics: Technology, Content Marketing, Tech PR, PR Agency, PR Firm, marketing, coronavirus, tech marketing, COVID-19, collaboration

04.14.20

Why PESO Matters More Than Ever

Topics: Video, Content Marketing, SEO, Tech PR, public relations, PR Firm

04.9.20

Our Communications Team: Working Alone Together

Topics: Technology, Content Marketing, Tech PR, PR Agency, PR Firm, marketing, coronavirus, tech marketing, COVID-19, remote work, work from home, collaboration

04.7.20

How to Make News Headlines Suck Less

Topics: Tech PR, PR Agency, public relations, content, PR Firm, tech marketing, news headlines, press release

04.2.20

Pros and Cons of Retainer-based Public Relations vs One-off PR Projects

Topics: Technology, Tech PR, public relations, PR planning, Market Engineering, strategic messaging, marketing, PR project, pr budget, retainer

03.30.20

CONTENT MARKETING VIDEOS THAT DON’T BREAK THE BANK OR TAKE ALL YOUR TIME

Topics: Video, PR, Content Marketing, SEO, public relations, content, marketing, YouTube, tech marketing

03.25.20

TELL THE STORIES OF HUMAN INVENTION WHILE SHELTERING IN PLACE

Topics: PR Consultant, Technology, Content Marketing, Tech PR, public relations, content, marketing, coronavirus

03.20.20

Tech Marketing in a Time of No Tradeshows

Topics: Tradeshow Marketing, Technology, Content Marketing, Tech PR, Analyst Relations, PR Agency, public relations, Media Relations, content, PR Firm, PR planning, marketing

03.18.20

Content & SEO – The New Peanut Butter & Jelly

Topics: Video, Content Marketing, SEO, Tech PR, public relations, PR Firm

03.16.20

New Year, New Clients

Topics: Retail, Audio, public relations, asset utilization, new clients

03.11.20

Strategic messaging built by design

Topics: Technology, Content Marketing, SEO, Tech PR, public relations, PR Firm, Market Engineering, strategic messaging

03.5.20

Important Tips for Startups Hiring a PR Agency: Part 2

Topics: public relations, startups, PR planning

02.28.20

Important Tips for Startups Hiring a PR Agency: Part 1

Topics: public relations, startups, PR planning

02.25.20

Front + Center: Clients in the News (Q4 2019)

Topics: EE Times, PR, Technology, Content Marketing, VentureBeat, Tech PR, public relations, SearchStorage, forbes, Tech Republic

01.3.20

2010s – The Decade of Our Heart’s Content

Topics: PR Consultant, Technology, Content Marketing, PR Agency, public relations, Media Relations, content, PR Firm, media

08.23.19

International travel for the business executive: How I became immune to jet lag

Topics: PR Consultant, Technology, Content Marketing, PR Agency, public relations, Media Relations, PR Firm, media, international travel, business travel, jet lag

07.29.19

In PR, All Media is Social

Topics: PR Consultant, Technology, Social Media, Content Marketing, PR Agency, public relations, Media Relations, PR Firm, Twitter, media

07.19.17

Executives: How to Increase Followers & Engagement on LinkedIn

Topics: PR Consultant, Social Media, Content Marketing, PR Agency, public relations, LinkedIn

06.28.17

Going Unplugged—How Communicators Benefit by Getting Away From It All

Topics: Tech PR, PR Agency, Bulldog Reporter, public relations, PR Firm, business, small business

01.12.17

Rainier is a Gold Star in PR: Client, Agency & Individual Success, Satisfaction Put Us on Top

Topics: PR, Technology, Sckipio, Tech PR, Nano Dimension, PR Agency, Bulldog Reporter, awards, PR Firm, E8 Storage

12.21.16

When in Rome…

Topics: PR, Tech PR, Nano Dimension, PR Agency, public relations, PR Firm, stevie, International Business Awards

08.31.16

Bell Ringer Award for Rainier's Nano Dimension Campaign

Topics: PR, Technology, Content Marketing, Tech PR, Nano Dimension, public relations, awards, PR Firm, Bell Ringer, Publicity Club of NE

08.17.16

Medal Counts: Rainier Brings Home a Silver from the Stevie® Awards

Topics: PR, Content Marketing, Tech PR, Nano Dimension, PR Agency, awards, PR Firm, Hubspot

08.3.16

Rainier Rocks Autonomous Vehicles

Topics: PR, Tech PR, PR Agency, PR Firm, autonomous car, autonomous vehicle

07.20.16

Five Trends In The Internet of Things (IoT)

Topics: OptimalPlus, SOTI, Optimal+, Sckipio, Senion, IoT, internet of things, PointGrab

06.8.16

Should You Pay to Play?

Topics: PR Consultants, PR, Content Marketing, Tech PR, public relations, Media Relations, PR Firm

06.2.16

Rainier Takes Home a Pair of Bulldog Reporter Awards for Best-in-Class PR Campaigns

Topics: PR Consultant, Rainier, PR, Content Marketing, Sckipio, Tech PR, Nano Dimension, PR Agency, Bulldog Reporter, awards, content, PR Firm

05.31.16

Rainier “Does It Right” with PR Campaign of the Year Award from Business Intelligence Group

Topics: PR Consultant, Rainier, PR, Content Marketing, Nano Dimension, PR Agency, content, PR Firm

05.23.16

Should You Hire a Public Relations Agency, or Go with In-House PR?

Topics: PR, Agency

01.8.16

Stories of Human Invention (part 1)

Topics: Rainier, Technology, Tech PR

12.26.15

Five Tips for Getting Noticed by Journalists on Twitter

Topics: Social Media

12.22.15

How to Make the Most of Analyst Briefings

Topics: Analyst Relations

12.11.15

Twitter for B2B Campaigns: The Anatomy of a Tweet

Topics: Social Media

12.10.15

Twitter: Best Practices for Tradeshows

Topics: Social Media

12.9.15

B2B Tech Social Media Rules of Engagement

Topics: Social Media

12.8.15

Is my PR agency talking to the right people?

Topics: PR

12.3.15

Why PR Should Be Your Top SEO Strategy

Topics: SEO

12.2.15

7 Qualities to Look for in a B2B Tech PR Agency

Topics: PR

12.1.15

Leveraging PR to Attract Merger and Acquisition Suitors

Topics: Mergers and Aquisitions

11.30.15

How do I know my PR agency really “gets” technology?

Topics: Technology

11.24.15

Award-Winning PR Agency: Rainier Polishes its Trophies in 2015

Topics: Agency

09.18.15

Small PR Agency, Big Picture

Topics: Agency

05.21.15

Lessons from Tom Brady: Building back your reputation when under siege

Topics: PR

03.13.15

In a world where, “content is king” (and everywhere) how do I generate interesting topics?

Topics: Content Marketing

03.9.15

Graffiti for the Greater Good

Topics: Content Marketing

11.12.14

Five Tips to Maximize CES Coverage

Topics: Tradeshow Marketing

08.11.14

A Word's Agency

Topics: Agency

07.23.14

The Jetsons: Vision or Fantasy?

Topics: Technology

05.27.14

On a Mission to Create Jobs and Foster Shared Innovation

Topics: Social Media