08.23.19
You’re lying awake at 2:30 a.m., knowing that in just six hours, you will stand in front of a corporate SVP and her team, making a presentation to the biggest customer prospect in the history of your company. So much is on the line here, but it’s not performance anxiety that is preventing you from sleeping like a baby in that vastly oversized king bed in that vastly overpriced airport hotel. It’s simply jetlag.
... Continue Reading07.29.19
In January of 2008, less than two years after Twitter’s 2006 launch, I joined what has become a social media juggernaut – arguably responsible for some of the most impactful and broad-based influence campaigns in the annals of marketing. When I registered the Twitter handle “@rainierco,” I chose to make that my main account for tweeting, since I felt this would be the best medium for reinforcing Rainier Communications’ brand promise as technology’s most credible voice. In doing so, I became Twitter’s 12,055,342th user – today there are well over 300 million Twitter users, so I guess I would be considered a fairly early adopter of the medium.
... Continue Reading01.12.17
06.2.16
