My entire career has been centered on creating and marketing advanced technologies – as I often say, I’ve been lucky to have a front row seat to decades of innovation in a wide variety of emerging tech-driven market sectors. Today, as the world becomes more and more aware of the impacts of climate change, it is technology that plays an increasingly impactful role in driving sustainability as an engine for climate justice. One area where this is particularly evident is in the alt-protein sector, where innovations in plant-based and cellular meats are rapidly advancing us towards the elimination of factory farming.
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