Technology PR Services | Rainier Communications

Market Engineering

Specs alone don’t win. If you want your technology to succeed, you have to engineer your market the same way you engineered your product. That means shaping how buyers think, what they compare and why they choose. We help you do exactly that, creating a definitive battle plan that drives corporate branding, marketing and communications with discipline and consistency.

SEO & GEO Strategy

We write for both people and machines. Every press release, blog post and social update is mapped to the search terms your buyers actually use. That includes traditional SEO and now GEO — making sure your content ranks not just on Google, but in the outputs of tools like ChatGPT.

Content Development & Placement

Rainier writes with purpose. From technical deep dives and thought-leadership to consumer-facing content, we create content that speaks directly to your audiences including customers, analysts, media, investors and search engines alike. We handle everything from website copy and full-length articles to case studies and scripts and we’ve placed hundreds of client-bylined pieces in top-tier publications.

Tradeshows, Speaking & Awards

Tradeshows are expensive, but we help make them pay off. Rainier connects you with the right people on site, lines up speaking opportunities and helps your team show up prepared and confident. We also identify award opportunities that add credibility and visibility, giving your breakthroughs a shot at meaningful third-party recognition.

Message Development

Strong messaging shapes perception and drives decisions. Rainier works with you to craft sharp, differentiated messages that influence how buyers, partners and investors think, compare and choose. From day one, we stay closely involved, offering clear, experienced guidance as your story evolves and your audience grows.

Media & Analyst Relations

We don’t rely on relationships. We rely on relevance. Rainier earns media coverage by pitching the right story to the right outlet at the right time. That means we study each publication’s focus, voice, and audience. We know what their editors care about and how your story fits into their world.
The same applies to analysts. We help you engage early, often and credibly from pre-briefs ahead of launches to strategic check-ins that keep you visible in reports that influence buyers.

Press Release Development & Pitching

We know what makes a story newsworthy. Rainier helps shape your announcements to highlight what specific editors care about, then writes and pitches press releases built to break through. Our press release content is structured for reach, with clear messaging and smart distribution across media outlets, social channels, syndicated feeds, search platforms and LLMs.

Media Training & Spokesperson Prep

We help your spokespeople show up sharp. Rainier trains executives at all levels to communicate clearly, stay on message and handle tough questions from the media. Our sessions cover both media and analyst dynamics, with real-world roleplay and coaching to build confidence and credibility in every interview.

Marketing Support

We handle more than media and analysts. Rainier runs messaging workshops, analyzes your website copy and helps shape campaigns that grow your share of voice. We also support multimedia content from storyboarding and scripting to marketing assets and tradeshow signage, all to keep your messaging sharp and consistent across every channel.

Social Media

At Rainier, we’ve believed that “all media is social” since long before it was obvious. That mindset still shapes how we work. Social platforms like LinkedIn and YouTube aren’t side channels to us. They’re where editors, analysts, influencers, investors and buyers discover ideas and decide what’s worth sharing. We help you show up there with purpose and precision.

Results Measurement & Reporting

We track what matters. Rainier monitors share-of-voice growth, domain authority, media coverage and SEO impact alongside competitor and industry activity monitoring to give you a clear picture of how your PR is performing. Our reports highlight what’s working, what’s not and where to focus next.

Product Naming & Branding

A strong name can make the difference between being noticed and being ignored. Rainier helps create product names, taglines and brand identities that stand out fast and hold up over time.

Crisis Communications Consulting

If and when a crisis strikes, your messaging and response time must be sharp and immediate. Rainier will help identify your crisis response team, stakeholder communication plan, and escalation framework. We’ll coach you through the crucial dos and don’ts of crisis response, and help you distill your top-line messaging to preempt and/or neutralize negative media coverage and unfavorable audience sentiment.

Video Services

Rainier turns complex ideas into clear, compelling videos. We handle concept development, scriptwriting and voiceovers and partner with trusted producers when needed. Whether it’s a product demo, executive Q&A, chalk talk or thought-leadership clip, we help your story land cleanly.

Our Programs