Congratulations on winning an industry award! Building brand equity is essential to elevating visibility and market awareness for your company. Beyond the recognition and positive sentiment awards offer, they are powerful tools for driving business. Awards provide third-party validation, substantiate corporate credibility and shine a light on what sets your company apart from your competitors.
To capitalize on the long-term business benefits of awards, promotion is essential to keep the momentum going. Award wins should be prominently displayed on your website, in your marketing collateral and in various pieces of content.
Here is a list of some things you can do right away to promote your award win:
Remember, don’t keep your industry award wins a secret! Effective promotion will not only boost company morale, but will also increase your company’s visibility and reputation, leading to new business opportunities.