Congratulations on winning an industry award! Building brand equity is essential to elevating visibility and market awareness for your company. Beyond the recognition and positive sentiment awards offer, they are powerful tools for driving business. Awards provide third-party validation, substantiate corporate credibility and shine a light on what sets your company apart from your competitors.

To capitalize on the long-term business benefits of awards, promotion is essential to keep the momentum going. Award wins should be prominently displayed on your website, in your marketing collateral and in various pieces of content.

Here is a list of some things you can do right away to promote your award win:

• Write and distribute a press release announcing the news
• Include the news in your company newsletter
• Write a blog and post it on your website
• Use the award logos on your home page and product pages on your website 
• Share the news on social channels and include an image of the trophy or plaque
• Update the “About Us” section of the website to include key terms like “award-winning”
• Add a line to your digital signature
• Add the award logo or logos to product collateral
• Use key terms on careers page and within job postings
• Create signage for customer events
• Create a live video of your company executive opening the trophy boxes
• Capture images of the trophies – separately and together – these can be used in blog posts and on social media

Remember, don’t keep your industry award wins a secret! Effective promotion will not only boost company morale, but will also increase your company’s visibility and reputation, leading to new business opportunities.