AdaCore

Solution

In addition to ongoing PR activities, Rainier provided strategic council for a grass roots campaign to encourage a dialogue about Ada among users of all ages by sharing the depth of ‘geek love’ that users have for Ada. Rainier recommended leveraging existing videos, the Ada 2012.org website, messaging produced by AdaCore staff and industry leaders and a variety of social media platforms to reach students, educators, developers and technical trade media and analysts. Rainier also counseled AdaCore to leverage Facebook to expand their reach a younger audience. Rainier developed a Facebook page dedicated to ‘Ada Passion’, populating it with brief Ada history and recent Ada 2012-related articles.

Results:

• 7% increase of traffic to the Ada2012 website (based on 484 of the site’s total 7236 shares).
• 14+ comments on the Ada2012.org site – quotes from users on why they love Ada
• 62 email and 144 Facebook shares, 28 Tweets, and 27 Linkedln and 199 Reddit posts
• New Facebook page generated 325 ‘Likes’, and a weekly total reach of 70,784
• Facebook Ad increased the number of ‘Likes’ from 50 to over 300 in just one week.