Solution
In just under two months, from the initial kick-off meeting to the launch date of October 15, 2012, Rainier provided strategic counsel to develop key messaging and improve company marketing materials; developed a social media strategy; researched target media/analyst influencers, speaking opportunities, awards and editorial calendar opportunities; and conducted outreach to BT9 customers to coordinate briefings and case study opportunities.
Results
The initial launch resulted in 11 media briefings and analyst briefings and 9 pieces of original coverage:
Rainier’s creative and aggressive media outreach for BT9 resulted in feature articles being secured in Fresh Plaza, Inbound Logistics, Fresh Convenience Magazine and The European Supermarket Magazine.
