Compass-EOS Tech PR Case Study

The Challenge

Compass-EOS (formerly Compass Networks) approached Rainier to launch its new icPhotonics™ router technology that promised to eliminate network bottlenecks in service provider networks and turn the market upside down with its order-of-magnitude improvements in bandwidth, power consumption, size/weight, and scalability for core routing. icPhotonics also addressed the electronic interconnect barrier problem with photonics – a problem industry giants have been trying to solve for decades.

Solution

Rainier worked with Compass-EOS in the two months prior to the launch, positioning the company as one that would move the router market from an industry near the end of its potential to one with nascent new technology capable of laying the foundation for petabit routing.

Rainier secured briefings with influential analysts, including ACG, IDC, Dell’Oro, Gartner, and Ovum, and with top-tier media, including, The Wall Street Journal, The Register, GigaOM, Venturebeat, Light Reading, FiercebroadbandWireless, and others. The following significant coverage featuring on-target messaging is testimony to the tremendous success of the campaign:

Results

This startup’s new router sends bits at the speed of light– GigaOM
Stealthy Startup Unveils Bold Router Attack – The Wall Street Journal
After six years of planning, Compass-EOS takes on Cisco to make blazing-fast routers –Venturebeat
Photonic router vendor exits stealth-mode, sparks hypegasm: Integrated photonics comes of age? –The Register
After six years of planning, Compass-EOS takes on Cisco to make blazing-fast routers –Light Reading
Compass-EOS router integrates photonics with electronics on a chip for large networks – Network World
Compass-EOS’ optical core router lights a path to SDNs – FierceBroadband Wireless
Startup Debuts Radical New Router – CED Magazine

Compass-EOS

Stealthy Startup Unveils Bold Router Attack

The Challenge

Solution

Results

"Rainier expertly guided us through our launch process, from our initial message testing with analysts, to crafting our messages, to our rollout with the media. The results speak for themselves – incredible."

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