GigaSpaces

First, Rainier recommended a comprehensive PR program to establish a leadership presence for GigaSpaces. The team created a set of approved messages and worked tirelessly to ensure the media and analysts communicated them to customers. Next, Rainier targeted key influencers, and executed on a plan that included tier 1 and 2 press announcements, event briefings, plus proactive pitching and contributed content.

Rainier Communications hosted a podcast this week on the future of cloud computing, and the associated challenges in today’s marketplace. The roundtable panel discussion was hosted by Rainier CEO Steve Schuster, and moderated by Neovise Research President Paul Burns, a leading cloud computing industry analyst. “Future of the Cloud” was released in conjunction with the Cloud Connect 2012

Most recently, GigaSpaces’ launched its new version of Cloudify − Cloudify 3.0., which brought intelligence to cloud orchestration. Rainier formulated an outreach strategy, connected with influencers, and exceeded all metrics with 10 analyst briefings, 6 embargos, 16 articles, plus on-message coverage in Information Week and SiliconAngle.

In a separate announcement, Rainier’s outreach on an important partnership with SanDisk for big data and in-memory computing resulted in eight pieces of key coverage, including a GigaOM Research Report, “Data analytics world gets new releases, new partnerships, en masse.”

Face-to-face briefings at events such as CloudStack helped GigaSpaces increase mindshare with Yankee Group Analyst Chris Marsh andInformation Management Editor William McKnight, among other influencers. At OpenStack Silicon Valley and OpenStack Paris, GigaSpaces formed lasting relationships with analyst Donna Scott of Gartner, Paul Miller of GigaOm Research, and IDC’s Iris Feng, Gary Chen, and Larry Carvalho thanks to Rainier’s introduction.

Rainier proactively engaged Heavy Reading analyst Caroline Chappell, Forrester analysts James Statten and Dave Bartoletti, 451Research analyst Matt Aslett, ACG Research, Paul Parker, and Current Analysis analyst Charlotte Dunlap to ensure GigaSpaces was included in reports. Panel placements with DM Radio “Straddling the Future: How to Design Hybrid Cloud Environments” and “DevOps: Where the Action Really Happens,” now reside on the Information Management site. Inside Big Data recorded a SlideCast entitled, “Intro to In-Memory Computing & GigaSpaces,” which was replicated as a podcast in High-Performance Computing Magazine.

A sample of bylined placements include “Using Real Time Analytics to Avoid Downtime,” which ran in the April 2014 issue of Embedded Computing Design, and “From Cloud Orchestration to Cloud Automation,” which ran in the July 2014 issue of ECN Magazine.

Results

• Rainier introduced GigaSpaces to many key influencers, including Gartner, Forrester, The 451 Group, Heavy Reading, Information Week, GigaOM Research, and many others.
• Rainier promoted the benefits of Cloudify and XAP over other providers of cloud orchestration and big data solutions to key influencers.
• Rainier increased the awareness of GigaSpaces’ brand in the enterprise, cloud and big data markets.