Iguazio

AFTER ARCHITECTURE NEWS SPLASH, IGUAZIO CLEANS UP WITH PRODUCT LAUNCH

skydive5.jpg

Challenge

Following a successful pre-product announcement of Iguazio’s groundbreaking data-platform-as-a-service architecture, Rainier built a phase II goal of inducing the company’s revolutionary Enterprise Data Cloud at the Strata + Hadoop World event. The objective for the product announcement was to reach and influence enterprise-grade customers and potential investors with a specific charge of securing as much media coverage as possible for the announcement.

STRategy

To maximize the media impact of the product launch, the announcement needed to create some distinguishable distance from the content and the messaging of the June 7 architecture announcement at Spark Summit.

Results

  • Iguazio was one of the stars of the Strata + Hadoop show, garnering attention from and coverage in top-tier publications, includingForbes, The Register and siliconANGLE,and through executive interviews in Hadooponomicsand the Tech Product Showcase
  • The Rainier team set up 14 meetings, including pre-briefings, briefings at the show, post event briefings and live events including a siliconANGLE podcast
  • The success of the product launch also provided a solid foundation for an Iguazio executive visibility PR campaign



 

rainier_communcations-2.jpg

“Iguazio today is introducing what it calls a data platform-as-a-service, with an aim to untangle the mess of technologies that has hampered Big Data projects in large companies. The Israeli company’s Enterprise Data Cloud is essentially a software orchestra conductor that consolidates data into a repository and makes it available to many applications as files, messages, streams and other forms. Iguazio says that eliminates silos of data that are tough to access and expensive to run. Using what the company calls data containers, Iguazio’s system allows the data to be stored only once and then accessed through application programming interfaces in the form each application needs. It’s intended to be used both in corporate data centers and in hybrid private-public cloud setups.” – Robert Hof, siliconANGLE