After working in stealth mode for more than a year, OnwardMobility chose Rainier Communications as its public relations agency partner. The agency’s first task was an OnwardMobility corporate launch anchored with news about its pivotal licensing partnerships with BlackBerry and Foxconn. These partnerships make it possible for OnwardMobility to bring next-gen 5G BlackBerry-branded smartphones to market in 2021.
To launch OnwardMobility into the noisy smartphone space required a well-planned and executed campaign to ensure the company’s strategic messages around demand and market potential for the new smartphones would be highlighted in resulting media coverage. Added to the challenge was the fact that Rainier had less than one month to plan and execute the launch.
“The Rainier team made sure the millions of people hungry for the next generation of BlackBerry 5G smartphones learned about our exciting and ambitious story – and they accomplished it all in just a handful of weeks working together. From the onset of our relationship with Rainier, we knew they were invested in our success, and they quickly became integral, strategic members of our team. They weren’t afraid to be tough with us, they consistently went the extra mile to ensure a successful announcement, and they helped guide us every step of the way.”
- Peter Franklin, OnwardMobility CEO, September 2020