STRategy
Rainier developed and executed a multi-faceted campaign communicating QD Vision’s value proposition to key influencers – including media, industry analysts, VCs, manufacturers and consumers – and to create an industry-wide perception of inevitability around quantum dots, full-gamut color, & QD Vision
With television industry heavyweights like Samsung and LG teasing up quantum dot TVs at CES, QD Vision was well-positioned to catapult into the center of the media storm. Rainier capitalized on the media and analysts’ frenzied interest in quantum dots to further establish QD Vision as the “go-to” authority on the technology.
Results
With timely pitching and aggressive outreach, Rainier achieved unprecedented results for the company before, during and after CES:
- Increased Coverage: The number of QD Vision mentions in global news coverage increased 630% during the campaign, and the tone of coverage was overwhelmingly positive.
- Strategic Reach: Media and analyst interest in meetings with QD Vision was up 170%
- Share of Voice: QD Vision dominated its direct competitors in news stories about quantum dots, with 723 pieces of coverage, vs. 242 each for competitors Nanoco and Nanosys.
- Business Objectives:QD Vision secured a $35M round of VC funding, signed agreements with multiple HDTV customers, and was in discussions with every major TV maker in the world. QD Vision has since been acquired by Samsung.
