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Colin Boroski

Colin has 15+ years of experience managing full-service public relations programs for a spectrum of publicly-traded and private technology companies in the embedded and enterprise IT domains. Since joining Rainier in 2009, he has provided PR support for clients including Anobit, Vicor, Analog Devices, MORE IT Resources, M/A-COM, Silent Communication, ViewCast and ETV Motors. Colin has also provided ongoing writing and content development services for clients including AMD and NXP Semiconductors.

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Recent Posts

The Growing Importance of Self-Published Vendor Content in a Changing Media Landscape (Part I)

Topics: Technology, Content Marketing, Tech PR, public relations, media, strategic messaging, marketing, journalism, self publishing

Educational Content: The (Overlooked) Benefits for Technology Marketing and SEO

Topics: Technology, Content Marketing, Tech PR, public relations, strategic messaging, marketing

5 Easy Steps to Kicking Off a Successful Content Project

Topics: Technology, Content Marketing, Tech PR, public relations, strategic messaging, marketing

Know Your Audience: Content Development for Algorithms and Humans

Topics: Technology, Content Marketing, Tech PR, public relations, Market Engineering, strategic messaging, marketing

Pros and Cons of Retainer-based Public Relations vs One-off PR Projects

Topics: Technology, Tech PR, public relations, PR planning, Market Engineering, strategic messaging, marketing, PR project, pr budget, retainer

Is my PR agency talking to the right people?

Topics: PR

Leveraging PR to Attract Merger and Acquisition Suitors

Topics: Mergers and Aquisitions