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As a PR professional, I spend a lot of my time researching conferences for my clients. One of the most valuable ways for clients to maximize their impact at relevant industry events is by securing a speaking opportunity, a staple of any high-caliber technology PR program.

As more shows transition speaking opps to a “pay-to-play” or sponsorship-based model, shows that conduct unpaid formal call for papers processes are still out there and they still provide value. Presenting at an industry tradeshow, whether virtual or physical, drives thought leadership in the market and showcases executive credibility.

Submitting a proposal is easy – draft an abstract, provide some info, click submit. Getting selected is the hard part. Following this 5-step guide will have you taking the stage at your industry’s biggest events.

Step 1 – Know the Show

Events are abundant, so investing time to evaluate the relevancy will set you up for greater success. Just because the event is called IoT World, it doesn’t necessarily mean it’s your segment of the IoT. Looking at the audience demographics, past agendas and speaking topics will give you an idea if the show is appropriate for your submission.

Step 2 – Determine Eligibility & Requirements

Now that you know the show is relevant, it’s crucial to review the eligibility criteria and requirements. Some events put restrictions on who can and cannot speak while others are open to everyone. Does the speaker need to be a C-level exec or an engineer? Do they accept proposals from vendors or is it limited to end-users? These questions are important to understand before diving into drafting a proposal.

Step 3 – Pick a Killer Topic

Larger shows, like RSA for example, provide interested speakers with loads of resources to help draft a winning submission. As you prepare your draft proposal, reference these guides to learn what they organizers are looking for. Ask yourself, “what do I know about this particular topic that no one else knows?” and include case studies or real-world examples to help persuade the organizers to select your submission. Even better, ask a customer or partner to participate and submit a joint presentation.

Step 4 – Nail Your Headline

The headline of your talk is what appears in all conference materials. Simply stated, it must be catchy and compel someone to attend. If you wouldn’t want to attend, then why would someone else? Make it something provocative and push the envelope within the reaches of your comfort zone. Remember, headlines don’t have to suck!

Step 5 – Submit on Time

Unless the conference extends the deadline for everyone, it’s highly unlikely they will extend it just for you. But always keep an eye on the date, deadlines often get extended. You’ll also need to submit some other basic info – name, company, bio, headshot, past speaking experience. Gather this information and all your materials ahead of time so there are no snags when it’s time to click submit.

Bonus – Check Your Confirmation Email

Make sure you receive confirmation stating your proposal has been submitted and reach out to the organizers ASAP if you don’t. You’ll never get selected if your submission didn’t go through.

In the midst of the craziness of today’s reality, we continue to plan for virtual events and for the day when physical tradeshows and conferences make their triumphant return. And, who better to be on the stage than you.