Did you know that just like you can engineer a product, you can engineer a market?

Rainier Communications’ decades of tech PR experience helping technology companies grow their market share led us to develop a strategic messaging process we call the “Market Engineering Methodology.”

Market Engineering is a proven system for creating strategic messaging, specifically designed to influence market belief systems, and ultimately, market behavior. It’s actually a pretty unique approach to messaging, probably unlike anything you’ve ever come across before. The methodology works backwards from desired results, inevitably forcing a shift to a market-centric mindset that in the end produces the most effective and defensible messaging.

With Market Engineering, Rainier conducts a day-long messaging summit that guides your team through the messaging process. We identify buyer personas, and focus on their emotional characteristics to understand the desires and even fears that influence the way they make decisions.

Market Engineering also pulls apart your market lexicon to make sure you’re communicating to target audiences in their language, applying to all aspects of public relations including analyst relations, media relations, social media, videos and other self-published content.

The result of the messaging summit is a disciplined, data-driven strategic marketing blueprint based on language that permeates every aspect of your communications strategies, injecting your messaging into the market, and growing your SEO footprint.

Contact us here at Rainier to see how your company can benefit from Market Engineering.

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