Joint post with Steve Schuster, CEO of Rainier & Roni Reshef, Founder of Sighteer:

2020 is shaping up to be a year of unexpected and unprecedented social disruption. After spending month in lockdown fighting a global pandemic, citizens have now taken to the streets demanding equality and justice and saying no to systemic racism and hate.

Since the murder of George Floyd, events have evolved very quickly as Black Live Matter spreads rapidly around the world in a social uproar. In parallel, the movement has created a massive wave of information, disinformation, and fake news.

We all feel compelled to take tangible action in support of Black Lives Matter, but the truth is, it’s hard to find trustworthy news sources, and that makes it hard to make sense of the flood of incoming information about this truly important social justice movement in our society today.

To cope with this information commotion, Sighteer has teamed up with Rainier to help make sense of things, and find relevant voices among all the noise. Sighteer’s algorithmic content platform combined with strategic guidance from Rainier creates a media model of the Black Lives Matter movement.

The model Sighteer developed is one that tells each story as it is, automatically depicting each story’s point of view while most importantly, representing a trustworthy and credible voice in the discussion.

Sighteer’s modeling technology synthesizes high-veracity data and filters out the all the distracting and irrelevant noise from the firehose of social posts. We constantly update our Black Lives Matter model, using AI to generate daily algorithmic content suggestions on on-point events and trends on the topic.

So as an example, Sighteer’s daily recap features the top articles that key opinion leaders of the BLM movement identify as relevant, informative and the highest priority of importance for people what want to stay informed about this topic.

The most relevant news is aggregated intelligently and it’s really useful that you can prioritize results by date, newsworthiness or topic. The results show important influencer posts like one from CNN reporter Andrew Kaczynski who has more than 300,000 Twitter followers, and Shanita Hubbard, the chair of the National Association of Black Journalists.

If you would like to stay on top of the trustworthy and relevant information you need in order to take a stand against hate and racism, smart algorithms like Sighteer’s can do the heavy lifting for you, bringing daily content suggestions straight to your inbox.

For companies who want to take an active role in supporting Black Lives Matter, one way is by sharing important stories on all the major social media platforms. Sighteer’s model-based news gives Rainier and anyone else the ability to easily post with confidence our brand represents and shares information that is rock-solid credible.

Model-based news also enables building thought leadership and engaging with key opinion leaders in the Black Lives Matter movement.

We at Rainier are really excited to be working with Sighteer, because we’ve long admired the power of AI to easily do the kind work that would take millions of humans to do, and even then, it would take so long to produce results that the news would be past its shelf life. We just think this is a great example of how technology can be an amazingly impactful tool for social justice.

What we have here is a great example of collaboration that makes a difference. Rainier’s marketing knowledge and Sighteer’s technological capabilities are merged together to empower everyone that wants the most trustworthy information need in order to take a stand against hate. Our Black Lives Matter model is available as part of Sighteer’s invitation-only Personal Edition, and you can contact us or Rainier for more details about joining this important initiative.