Diverse International Portfolio of Tech Companies Tap Rainier Communications for U.S. Public Relations

Full-service technology PR agency powers into 2021,
launching new companies and products in broad range of vertical industries

WESTBOROUGH, MASS., March 31, 2021 – Marking a fast start to 2021, six new technology-startup clients have named award-winning technology public relations firm Rainier Communications as their PR agency-of-record. The companies include AI Redefined (AIR), MeaTech, NexWafe, RadSee, Technology Commerce Management – TCM and Warp UV.

Making their entry into North America with Rainier’s help, the agency’s new clients hail from Canada, Germany and Israel. Technologies represented range from human-AI collaboration and cultivated meat to kerfless wafers for solar cell production, AI for e-commerce aggregation and biohazard disinfection for airports.

“Our newest clients join a rich portfolio of companies who are well aligned with Rainier’s long track record of bringing advanced technology products and services to market,” said Rainier CEO Steve Schuster. “These companies represent some of today’s most dynamic emerging technologies which demand skillfully executed narratives and rigorous go-to-market strategies.”

About Rainier Communications

Founded in 1993 by an engineer-turned-marketer and staffed by expert senior-level technology public relations professionals, Rainier truly understands technology and its strategic business implications. The agency’s passion and practice are completely focused on providing exceptional technologies with a credible voice in the marketplace. Rainier’s clients include a global roster of technology companies ranging from start-ups to midsize corporations and Fortune 500 companies. Rainier is based in Westborough, Mass. Visit Rainier at www.rainierco.com, and follow us on Twitter and LinkedIn.

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About Michelle Allard McMahon

Michelle is a long-time public relations professional with decades of experience in B2B technology PR and works with companies ranging from startups to more than $1B in revenue. At Rainier, Michelle leads accounts in a wide variety of technologies and markets, including accounts in storage, telecom, public safety, cleantech, networking, security and advanced manufacturing. Prior to Rainier, Michelle was Publicity Manager for the Science & Technology Books division of global publisher Elsevier, where she led all communications for the division and worked closely with senior management. Previously, she was a senior team member for nearly fifteen years at Parker Communications and The Launch Company, working with clients across a broad spectrum of B2B technologies and professional services. Michelle launched her career in PR in the early 90s at Boston Communications, a tech firm specializing in the CAD/CAM market. She holds dual master’s degrees in international relations and international communications from Boston University, and a Bachelor of Arts degree in political science from Trinity College in Hartford, CT. She also spent a year after college working in Vienna, Austria and studied at the Universität Wien. Some of Michelle’s favorite things to do outside the office are traveling, reading mysteries, cooking and entertaining, and spending time with her husband, two teen boys and the family’s Australian Labradoodle. Michelle launched her career in PR in the early 90s at Boston Communications, a high tech firm specializing in the CAD/CAM market. She has dual Master’s Degrees in International Relations and International Communications from Boston University, and a Bachelor of Arts degree in Political Science from Trinity College in Harford, CT. She also spent a year after college working in Vienna, Austria and studied at the Universität Wien.

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