Cxense Tech Lets 3D Interactive Images Run In Browsers
Norway-based Cxense, a data management company, has developed technology that turns any image viewed in a browser into a 3D interactive image. That means any image on a Web site, not just in an ad unit. The company's VP of global marketing says brands also could use the technology to make images in Google Shopping interactive, because it works in the browser.
Mazda Trials “3D” Web Ads
Consumers seldom click banner ads that appear online, and research suggests they rarely look at them, either. In an attempt to battle this “banner blindness”, marketers are constantly experimenting with ways to catch users’ eyes as they bounce around the Web. To that end, Mazda is currently testing new “3D” ad technology for a campaign it’s running in Norway promoting its Mazda 3 model. The ads, powered by Cxense, appear to pop out of users’ screens as they scroll past them on a Web page.
Will Mazda’s 3D mobile ad spare the banner from execution?
A Mazda mobile car advertisement that leverages three-dimensional technology to bring the vehicle to life may be what the beleaguered Web banner needs to silence claims that it is past its prime and should be placed on the scrap heap.