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Digital Commerce 360: Social media influencers with small followings can deliver a big impact

Social media influencers with small followings can deliver a big impact

Systems that identify bloggers by their specialties and location, like TCM's NinjaOutreach, can help brands build cost-effective social media influencer campaigns. The role of influencers in digital marketing could become more important as online retargeting is increasingly restricted by the privacy policies of big tech platforms.