Packaging Decoration Goes Direct
Advancement in the manufacturing world is often viewed through a lens of efficiency, as new technology makes essential process steps faster. However, in many instances, it’s the removal of steps entirely that can provide the highest-impact results. Historically, label and package printing has been a two-dimensional process, with sheets or a web passing through a press, to then be converted into three-dimensional objects. But, with the rise of direct-to-shape and direct-to-object printing becoming increasingly viable technologies, package decoration can be viewed in a whole new light.
The case for digital
Digital decoration technology has made the packaging industry more exciting than ever before, igniting new creative possibilities for brands, allowing more operational agility for manufacturers, and encouraging leading industry players to explore new directions. (Appears on Page 22)