The 5 Growth Vectors That Optimize E-Commerce Acquisitions for Powerhouse Profitability, Part 2
TCM CTO Golan Manor examines three of five growth vectors that can turn an underperforming e-commerce prospect into a powerhouse of profitability.
The 5 Growth Vectors That Optimize E-Commerce Acquisitions for Powerhouse Profitability, Part 1
TCM CTO Golan Manor examines two of five growth vectors that can turn an underperforming e-commerce prospect into a powerhouse of profitability.
Social media influencers with small followings can deliver a big impact
Systems that identify bloggers by their specialties and location, like TCM's NinjaOutreach, can help brands build cost-effective social media influencer campaigns. The role of influencers in digital marketing could become more important as online retargeting is increasingly restricted by the privacy policies of big tech platforms.
Leveraging Data to Acquire FBA Private Label Brands
With thousands of new FBA private label brands hitting the market each year, there has never been more data and information available to both sellers and investors. However, many aggregators don’t know how to leverage this data to accurately pinpoint and evaluate a profitable brand. So, how can you avoid getting lost in this influx of data on Amazon? TCM's Gabi Bar explains.
Amazon Briefing: Private equity is zeroing in on the Amazon ecosystem
TCM, an Israeli acquirer that runs an algorithm to identify — and optimize — growing businesses, said that, in the coming year, 30% of its new acquisitions will be off-Amazon e-commerce businesses. Of those, most will be centered on Shopify.